Microbrand dealbreakers: Don’t make these mistakes when launching your new watch
Some microbrands just get it. Their designs are elegant, their execution flawless, their carefully chosen components top-notch, and their customer experience first-rate. But for every Baltic, Brew, or Boldr, there are scads of ill-conceived releases that, for one reason or another, can cause my eye to twitch uncontrollably. A handset that’s all wrong. An off-putting … Continued
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