MICRO MONDAYS: The Circula AquaSport GMT is a funky diver with ’70s swagger
Calling Circula a microbrand feels like a bit of a disservice considering their history, but their approach to unique design and modern brand identity really does align with that of a much younger company. First founded in the Black Forest region of Germany in 1955 by Heinz Huber, who had been running a watch and … Continued
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Aviation has a longstanding history with timekeeping and wristwatches, but that doesn’t mean you need to have decades of heritage behind you to make an impact. MALM first launched their brand in 2019 and have grown quickly with an impressive catalogue of releases, alongside partnerships with the Swedish Air Force and the Swedish Navy. Being … 
Some extinct brands that get revived for the modern mechanical boom are often raised in mystery, bought out by private companies who heap glory on their adopted heritage to distract from the lack of modern substance. Fears is the direct opposite of that, not only being reincarnated by a member of the original family but … 
There’s a romanticisation that surrounds firefighting that’s been around since the profession’s inception. Firemen are mentioned by wide-eyed children in the same breath as astronauts and secret agents, and sometimes the glorification of the job can overshadow the genuine danger and sacrifice it actually involves. William Wood have built their brand upon honouring these legends, … 
It’s probably fair to say that Baltic owe their current status as an overachieving microbrand to the release of the Aquascaphe in 2018. Blending different elements of 1960s’ skin divers, and 1950s’ legends like the Blancpain Fifty Fathoms, the Aquascaphe found its own footing as a modern diver with perfect vintage style. Since then, it … 
In our review of Artel Rotec’s previous V watch, Borna touched on how the high-tech exotic sports watch wasn’t a niche that every collector was comfortable with. That may be true, but when it comes to watches there will be an adoring audience for almost anything you can think of. Artel Rotec’s first futuristic release … 
Le Jour aren’t what you would typically consider a microbrand. They weren’t funded through a Kickstarter campaign, nor were they founded by a young visionary who wanted to shake up the watch industry. In fact, if the Le Jour brand name is familiar to you, it may be because they were quite a popular brand … 
As business ventures, microbrands can sometimes seem a little bit soulless. All it takes is one person with some starting capital and a catalogue of parts to put together an attractive watch that offers good value for money, but that formula is becoming harder and harder to replicate for watch enthusiasts whose collections are beginning … 
We’ve already counted down our top 5 from our Micro-Mondays series in 2022, but the independent goodness just keeps on coming. Each passing year sees these nimble microbrands continuing to innovate where larger companies can’t, driving trends and keeping prices attainable. If someone is looking to get into the watch hobby without spending a heap of … 
It’s that time of year where we can look back and be astounded at the sheer quality and quantity of microbrand releases yet again, with our weekly Micro Mondays segment seemingly full to bursting with fantastic options. I have personally written at least 24 of this year’s Micro Mondays reviews, and even among those it’s …