MICRO MONDAYS: Blok Watches make a tough watch specially designed for kids
This may be the first time that I’m recommending a watch that you will never wear yourself, but the target demographic for Blok Watches don’t tend to do their own shopping. To put it simply, Blok make watches for children. There may not be any shortage of small quartz watches out there to fill stockings, … Continued
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Jules Verne is one of the most influential authors of all time for one main reason — adventure. At the time, nobody else had captured the childish sense of fantastical adventure that still translated to adult audiences, earning him the “father of science fiction” title twice over. Horizon, a young microbrand based in Singapore, released …
Calling Circula a microbrand feels like a bit of a disservice considering their history, but their approach to unique design and modern brand identity really does align with that of a much younger company. First founded in the Black Forest region of Germany in 1955 by Heinz Huber, who had been running a watch and …
Aviation has a longstanding history with timekeeping and wristwatches, but that doesn’t mean you need to have decades of heritage behind you to make an impact. MALM first launched their brand in 2019 and have grown quickly with an impressive catalogue of releases, alongside partnerships with the Swedish Air Force and the Swedish Navy. Being …
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As business ventures, microbrands can sometimes seem a little bit soulless. All it takes is one person with some starting capital and a catalogue of parts to put together an attractive watch that offers good value for money, but that formula is becoming harder and harder to replicate for watch enthusiasts whose collections are beginning …