MICRO MONDAYS: The triumphant story of the Fears Brunswick
Some extinct brands that get revived for the modern mechanical boom are often raised in mystery, bought out by private companies who heap glory on their adopted heritage to distract from the lack of modern substance. Fears is the direct opposite of that, not only being reincarnated by a member of the original family but … Continued
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There’s a romanticisation that surrounds firefighting that’s been around since the profession’s inception. Firemen are mentioned by wide-eyed children in the same breath as astronauts and secret agents, and sometimes the glorification of the job can overshadow the genuine danger and sacrifice it actually involves. William Wood have built their brand upon honouring these legends, … 
It’s probably fair to say that Baltic owe their current status as an overachieving microbrand to the release of the Aquascaphe in 2018. Blending different elements of 1960s’ skin divers, and 1950s’ legends like the Blancpain Fifty Fathoms, the Aquascaphe found its own footing as a modern diver with perfect vintage style. Since then, it … 
In our review of Artel Rotec’s previous V watch, Borna touched on how the high-tech exotic sports watch wasn’t a niche that every collector was comfortable with. That may be true, but when it comes to watches there will be an adoring audience for almost anything you can think of. Artel Rotec’s first futuristic release … 
Le Jour aren’t what you would typically consider a microbrand. They weren’t funded through a Kickstarter campaign, nor were they founded by a young visionary who wanted to shake up the watch industry. In fact, if the Le Jour brand name is familiar to you, it may be because they were quite a popular brand … 
As business ventures, microbrands can sometimes seem a little bit soulless. All it takes is one person with some starting capital and a catalogue of parts to put together an attractive watch that offers good value for money, but that formula is becoming harder and harder to replicate for watch enthusiasts whose collections are beginning … 
It’s that time of year where we can look back and be astounded at the sheer quality and quantity of microbrand releases yet again, with our weekly Micro Mondays segment seemingly full to bursting with fantastic options. I have personally written at least 24 of this year’s Micro Mondays reviews, and even among those it’s … 
Peren can be a confusing brand for people who are new to their concept, but despite a rather baffling backstory including a ransomed prototype, the new limited edition of the Peren Nera Rogue is perhaps the brand’s most versatile watch yet. If you’re looking for a traditional dive watch with a stealth-driven look, the Peren … 
RZE cemented themselves in my mind as one of the best value microbrands when they released their Valour 38 field watch for under US$300, and their latest release only solidifies that title with some exciting new features. The RZE Ascentus GMT merges their well-established design style with sensible dimensions, and bang-for-buck features with a little … 
Let’s not beat around the bush. If you’ve spent any time lusting over releases from Jaeger-LeCoultre, chances are that you’ve fallen in love with a few different versions of the Reverso Duoface. Similarly, if you’ve been following Cartier’s releases, the colourful additions to the Tank Must revival have had watch enthusiasts absolutely smitten from the …