TV-shaped watches were all the rage in the 1970s. Channelling the vibe, Mido presented its first TV-shaped watch in 1973. Reviving the cult shape to coincide with the Multifort’s 50th anniversary, Mido released the Multifort TV Big Date in 2023. Positioned as an accessible take on the luxury sports watch, the TV Big Date tunes […]
When going over all the news launched during a year, or maybe even two years, it’s obvious that historically inspired designs are still going strong. It’s been a trend for years to bring back designs, concepts or even entire brands from the past, and it will likely continue into the foreseeable future. Some launches stand […]
Since its debut just two years ago, the Multifort TV collection by Mido has been making quite a splash with its strong presence, solid mechanics and accessible prices. Things started in 2023 with the blue dial Multifort TV Big Date, and since it has become available in a range of colours and finishes, and even […]
Mido has quietly established a strong reputation with its Ocean Star 200C collection, dive-ready timepieces known for their solid construction, stylish design, and remarkable value. Earlier variants, like the blue-dial 200C in steel with a ceramic bezel and the lightweight titanium edition, have earned well-deserved praise from enthusiasts for their design and execution. A carbon […]
Following the natural path an hour or minute hand takes over a dial, in most watches, at least, it’s a simple fact of form-follows-function that the vast majority of watches are round. But what if you want to stand out a bit and play around with shapes and sizes? Well, to answer what could happen […]
The Ocean Star series by Mido has been the brand’s dependable answer to robust water resistance and everyday reliability since 1944, helping solidify Mido’s reputation as a maker of adventure-ready watches designed to withstand the elements. Over the decades, the Ocean Star has become a go-to for those who appreciate classic dive watch style with […]
Sometimes in watches, things come together in the most surprising way. While I was already familiar with Mido’s solidly built and, quite frankly, rather good Multifort TV Big Date from the video review we did, I must admit it wasn’t a watch that landed particularly high on my personal wish-list. I mean, I appreciate it […]
Mido, a mid-level brand owned by the Swatch Group, is well known for its capacity to deliver solid horological content at a fair price, but also with a rather cool sense of design. Check the recent Ocean Star 39 and you’ll have a great idea of what we’re talking about. Another watch that always made […]
The Multifort collection holds a special place in Mido‘s catalogue, dating back to the 1930s, when it became the brand’s first model to feature an automatic movement. Fast forward to today, and the collection continues to evolve, now welcoming three versions of the Multifort Skeleton Chronograph. Staying true to the Multifort spirit, these new watches […]
For many years, Mido has been one of the discreet, accessible brands of the Swatch Group, releasing very decent watches but possibly lacking some wow effect. Things changed recently, as the brand seems to have found its own pace. Think, for instance, about the cool Decompression Timer 1961, the Multifort TV Big Date as an […]