With watches such as the Multifort Mechanical, the Ocean Star 39, or the Decompression Timer 1961, Swatch Group-owned brand Mido seems to be on a roll regarding dial creativity. Fun, colourful, original and bold, the brand’s latest creations stand apart with the use of unusual designs and clever application of SLN to add even more […]
Mido, one of the accessible brands of the Swatch Group, introduced the Gradient series to its Commander collection a few years ago, showcasing semi-transparent dégradé dials that reveal much of the movement beneath. Since then, the lineup has expanded with versions now available in black and blue, in stainless steel uncoated or with black PVD, […]
It’s evident that Mido has its ear to the ground and is receptive to feedback from its customers. The Mido Multifort TV Big Date has been a resounding success that appeals to fans of retro-style watches with its large 1970s TV-shaped case and big date feature at noon. Recently, Mido introduced a smaller 35mm version […]
The Unitas, known under the names ETA 6498 and 6497 (depending on its configuration, Lépine or Savonette), is without a doubt one of the most important and most long-lasting movements of the Swiss industry. This simple, no-nonsense but reliable hand-wound movement has been produced since the 1950s, yet originates from classic pocket watch calibres. Often […]
Taking its design cues from a 1973 forebear with a rounded square TV-shaped case, Mido’s Multifort TV Big Date was rereleased on its fiftieth birthday in 2023. A timely move, the accessibly priced Multifort TV Big Date ticks all the boxes of a luxury sports watch and provides an alternative to the over-priced and impossible-to-get […]
Dial textures can make or break a watch, but if done right they elevate the display of time into something gripping, something very impactful. One of the more common but always interesting textures, especially in aquatic (-inspired) watches, is the wave pattern. Sure, Clous de Paris or vertical or horizontal grooves are often very nice, […]
Four years ago, Mido livened up its portfolio with a funky multi-coloured reissue of its 1961 Ocean Star Skin Diver with a decompression table on the dial. Modelled after one of the most sought-after vintage models on the collector’s scene, Mido’s re-edited Rainbow Diver sold out briskly. Predicting the same successful course as the earlier […]
End of July, the sun is out, temperatures are rising and the sea is blue… This is the time of the year when a high-end dress watch doesn’t make much sense. Unless you’ll spend your holidays reading books in an air-conditioned library (no judgment, if that’s your thing), most of us will spend time next […]
With its Ocean Star collection, Swatch Group-owned brand Mido has long demonstrated its ability to combine cool designs, great quality, proper diving credentials and fair prices. Take a look at the Ocean Star 600 Chronometer or the Decompression Timer 1961, you’ll see what I mean… It should be remembered that the Ocean Star collection is […]
Mido’s decision to revisit some of its vintage models and update them with contemporary specs has resulted in some very attractive yet affordable pieces. Models like the 1960s-inspired Ocean Star Decompression Timer with its colourful dial, the 1930s-styled Patrimony Chronograph and the more recent Multifort TV Big Date are winning combinations of retro details and modern […]