With a history spanning over one century, Mido has made a name for itself with nicely designed, reliable and accessible watches. One collection in particular symbolizes its spirit of innovation and robustness, the Multifort, Mido‘s best-selling automatic, anti-magnetic, water-and shock-resistant watch from the mid-1930s. The name is still in use and now finds its place […]
“When you enter the water at that velocity, the impact is severe,” says Eric Brooker, an elite-level diving coach who supervised the judging panel at this year’s Commonwealth Games. “It’s like hitting a bus if you don’t get it right.” What Brooker is talking about here is cliff diving, the death-defying pursuit considered to be … Continued
The post Cliff diving with Mido: “You never conquer the fear. You just learn to manage it” appeared first on Time and Tide Watches.
The post Cliff diving with Mido: “You never conquer the fear. You just learn to manage it” appeared first on Time and Tide Watches.
Fun fact that many might not know, but back in the 1930s Mido was nicknamed the “King of Waterproof” due to the brand expertise in the field of water-resistant watches – which were not that common back in the days. This tradition continued with the brand’s early dive watches made in the 1960s. Part of […]
Mido is one of the brands owned by the Swatch Group that, together with Hamilton, Tissot or Rado, plays on the accessible luxury trend. Still, it has both a storied history and portfolio that shouldn’t be overlooked. A couple of years ago, the brand introduced a very appealing retro-styled 3-hander watch that pays tribute to the […]
Mido’s Belluna collection was launched back in 2008 offering affordable dress watches inspired by London’s Royal Albert Hall, one of the most legendary British concert venues. Dial patterns are pulled from the venue’s famous glass dome and the structure’s tiered levels and Victorian-style influence the overall design. The new Belluna Royal Gent line adds a […]
Yes, we know, we can sometimes be a bit snobbish at MONOCHROME. We can’t help it, we love beautiful horology. We love high-end movements, complications and handmade decoration. This doesn’t mean we can afford them, though… So, sometimes we need a reality check and think about what most watch enthusiasts can afford, in real life. […]
Mido, a brand owned by the Swatch Group, is mostly known as a great competitor in the accessible luxury segment, with well-executed pieces offering great value for the money – take as an example the Ocean Star Diver 600, you’ll see what we mean. Mido is also a brand with a rich history and some […]
Back in 2018, Mido released the Commander Big Date to celebrate 100 years of watchmaking, an impressive feat for any Swiss brand given challenging events like World War II and the quartz crisis that ravaged the industry. The following year, a special edition debuted to mark the 60th anniversary of one of the brand’s most […]
Mido’s solid Ocean Star diver now comes with GMT functionality without sacrificing its hallmark 60-minute dive bezel. Three new models make their debut in the Ocean Star family with robust dive credentials, an easy-to-consult 24-hour second time zone scale, a powerful automatic movement with a high degree of autonomy and a very competitive price tag. […]
The Swatch Group covers almost the entire spectrum of the watch industry, from accessible to haute horlogerie. When it comes to value for money, one of the most remarkable brands is Mido, with its cornerstone watch, the Commander. For the first time, this sporty model is fitted with a smoked acrylic dial, which gradually darkens […]