Hands-on – Mido Ocean Star Decompression Timer 1961 Limited Edition

Mido, a brand owned by the Swatch Group, is mostly known as a great competitor in the accessible luxury segment, with well-executed pieces offering great value for the money – take as an example the Ocean Star Diver 600, you’ll see what we mean. Mido is also a brand with a rich history and some […]

4 years ago

Hands-on – Mido Commander Big Date 60th Anniversary Limited Edition

Back in 2018, Mido released the Commander Big Date to celebrate 100 years of watchmaking, an impressive feat for any Swiss brand given challenging events like World War II and the quartz crisis that ravaged the industry. The following year, a special edition debuted to mark the 60th anniversary of one of the brand’s most […]

4 years ago

Introducing – Mido Ocean Star GMT

Mido’s solid Ocean Star diver now comes with GMT functionality without sacrificing its hallmark 60-minute dive bezel. Three new models make their debut in the Ocean Star family with robust dive credentials, an easy-to-consult 24-hour second time zone scale, a powerful automatic movement with a high degree of autonomy and a very competitive price tag. […]

4 years ago

Value Proposition – The New Mido Commander Gradient Calibre 80

The Swatch Group covers almost the entire spectrum of the watch industry, from accessible to haute horlogerie. When it comes to value for money, one of the most remarkable brands is Mido, with its cornerstone watch, the Commander. For the first time, this sporty model is fitted with a smoked acrylic dial, which gradually darkens […]

5 years ago

Value Proposition – Mido Commander Big Date 60th Anniversary Limited Edition

Founded in 1918, Mido reached a huge milestone last year and celebrated its centennial. The occasion was marked with the release of the Commander Big Date featuring a big date aperture at 6 o’clock. So big, in fact, that Mido claims it’s the “largest on the market in this price segment.” First released in 1959, […]

5 years ago

Value Proposition – The Mido Multifort Patrimony Collection (Review)

Mido is a brand that sometimes flies under the radar, at least here in the United States. Brands like Hamilton, Tissot and Longines seem to garner more attention in the USD 1,000 race, but Mido has both a storied history and portfolio that shouldn’t be overlooked. The brand’s Multifort line has been in production since […]

5 years ago

Hands-on – Mido Ocean Star Diver 600, A Robust and Accessible Dive Watch

If Mido is celebrating its 100th anniversary in 2018, the history of the Mido Ocean Star dates back to the early 1940s. Naturally, at the time, the Ocean Star was not yet the modern mechanical dive watch it is today and had little in common with the latest model in the family, the most technical so far. Let’s take a look at this new Mido Ocean Star Diver 600.

6 years ago

Buying Guide – 6 of the Best Affordable Watches of Baselworld 2018

A good watch doesn’t have to break the bank. As Baselworld 2018 just ended, we have put together a selection of wallet-friendly watches proving that great things can come in affordable packages. Vintage-inspired, sporty, modern, complicated or just nicely designed… We have selected 6 different watches, all with a strong personality and mainly, great value for the money.

7 years ago

Mido Commander Big Date Centennial Celebration Watch

Mido is coming up for its 100th anniversary and celebrates this big date in its history with the release of the Commander Big Date. Given that Mido’s history is not exactly common knowledge, the brand is determined to shine new light on its more veteran models and welcomes a handsome Commander on board.

7 years ago

7 Women Industry Insiders Pick Top Watches For Under $1,000 (for both genders)

Just in time for the holidays, we bring you seven great watches – for men and women – under USD1,000, as selected by women insiders in the watch industry. This article was initially conceived of in response to the male-insiders-only article written in the New York Times just over a week ago. For that article, entitled “A Watch With Snob Appeal for Under $1,000? Six Watch Insiders Offer Picks” the author opted to inquire about top watches under $1,000 as selected by 6 different men, including our Founder, Frank Geelen. We, at MONOCHROME, wanted to hear what women have to say on that topic too. Additionally, we can bring some choices for both men and women as well – something the men really can’t do.

7 years ago