Founded in 1918, Mido reached a huge milestone last year and celebrated its centennial. The occasion was marked with the release of the Commander Big Date featuring a big date aperture at 6 o’clock. So big, in fact, that Mido claims it’s the “largest on the market in this price segment.” First released in 1959, […]
Mido is a brand that sometimes flies under the radar, at least here in the United States. Brands like Hamilton, Tissot and Longines seem to garner more attention in the USD 1,000 race, but Mido has both a storied history and portfolio that shouldn’t be overlooked. The brand’s Multifort line has been in production since […]
If Mido is celebrating its 100th anniversary in 2018, the history of the Mido Ocean Star dates back to the early 1940s. Naturally, at the time, the Ocean Star was not yet the modern mechanical dive watch it is today and had little in common with the latest model in the family, the most technical so far. Let’s take a look at this new Mido Ocean Star Diver 600.
A good watch doesn’t have to break the bank. As Baselworld 2018 just ended, we have put together a selection of wallet-friendly watches proving that great things can come in affordable packages. Vintage-inspired, sporty, modern, complicated or just nicely designed… We have selected 6 different watches, all with a strong personality and mainly, great value for the money.
Mido is coming up for its 100th anniversary and celebrates this big date in its history with the release of the Commander Big Date. Given that Mido’s history is not exactly common knowledge, the brand is determined to shine new light on its more veteran models and welcomes a handsome Commander on board.
Just in time for the holidays, we bring you seven great watches – for men and women – under USD1,000, as selected by women insiders in the watch industry. This article was initially conceived of in response to the male-insiders-only article written in the New York Times just over a week ago. For that article, entitled “A Watch With Snob Appeal for Under $1,000? Six Watch Insiders Offer Picks” the author opted to inquire about top watches under $1,000 as selected by 6 different men, including our Founder, Frank Geelen. We, at MONOCHROME, wanted to hear what women have to say on that topic too. Additionally, we can bring some choices for both men and women as well – something the men really can’t do.
A good watch doesn’t have to break the bank. Thankfully, there are plenty of worthy options if you are looking for something affordable, yet stylish and well-crafted. We have put together 5 respectable watches priced under EUR 1,000. Of course, because you are reading MONOCHROME, these 5 timepieces couldn’t be anything else than automatic. And they all come from well-established brands. Did we hear cool Christmas gifts?
Founded in 1918, Mido is a company of the Swatch group based in Le Locle. For whatever reason, the brand is sometimes a bit underrated but deserves a closer look. Mido watches are well made and offer superb value. The Multifort was originally presented in 1934 and was among the first antimagnetic watches with a self-winding movement. A commercial success for the brand, it is one of its oldest collections. Today, we look at its descendant, the Mido Multifort Escape.