Introducing – The Benrus Type 2 Mil Spec Re-Edition

Benrus, founded in 1921 in New York City, is an American brand that tends to fall in the shadows of historic counterparts like Hamilton and Bulova, but it played a comparable role in supplying military personnel in the mid-20th century. The latest Type 2 Mil Spec was originally produced alongside the lauded Type 1 Mil […]

3 days ago

First Look – The Praesidus x The Watch Observer A-11 Type 44 Limited Edition

Founded by two Frenchmen, built in America, and creating rugged, reliable watches reviving legendary military timepieces of the 1940s, in particular the Type A-11 watches made by, among others, Waltham and Bulova. This was the whole idea behind Praesidus, a young brand of accessible yet appealing military watches. The latest watch released by the Phoenix-based […]

3 weeks ago

Introducing – Micromilspec Launches its First Pilot’s Watch, the Dualtimer

Micromilspec may be new to some enthusiasts, but in professional circles, the Oslo-based brand is already trusted. Founded by Henrik Rye with designer Anders Drage and a serving Norwegian Army member, the company built its reputation on custom watches co-designed with military units worldwide. From naval squadrons to combat battalions, even Norway’s King’s Guard, over […]

2 months ago

Introducing – Micromilspec Launches its First Pilot’s Watch, the Dualtimer

Micromilspec may be new to some enthusiasts, but in professional circles, the Oslo-based brand is already trusted. Founded by Henrik Rye with designer Anders Drage and a serving Norwegian Army member, the company built its reputation on custom watches co-designed with military units worldwide. From naval squadrons to combat battalions, even Norway’s King’s Guard, over […]

2 months ago

First Look – The New Panerai Submersible Marina Militare PAM01697 and PAM01698 Inspired by the Aviazione Navale

Panerai and its Submersible line of dive watches hardly need an introduction as these robust, military-inspired timepieces, crafted for modern adventurers yet rooted in Panerai’s mission to develop precision instruments for the Italian Navy’s underwater commandos, have excited enthusiasts since 1998, first as part of the Luminor collection, and as a standalone series since 2019. […]

2 months ago

First Look – The 2025 Benrus Type 1 MilSpec, a Tough and Purposeful Combat Tool

Benrus is one of the few American watch companies with a claim to fame for practical, no-nonsense timepieces. Founded in 1921 by the Lazrus brothers, Benjamin, Oscar, and Ralph, the company combined Swiss precision with American assembly and marketing to carve out a spot in watchmaking history. Starting in New York City, the brothers pooled […]

3 months ago

Introducing – The New Serica 5303 PLD “Plongeur Démineur” Dive Chronometer

Serica began its journey with a classic field watch, and since its launch in 2019, the young brand has quickly carved out a strong identity with a lineup of retro-inspired, adventure-ready timepieces, spanning field, dive, and GMT models, and something else a bit dressier. Designed with durability, precision, and style in mind, every Serica watch […]

5 months ago