Value Proposition – The Cool and Accessible Vario WW1 Trench Watch
Vario is a Singapore-based microbrand that’s released two intriguing collections via crowdfunding since 2017, the Retro Eclipse and Empire Automatic. Retro themes helped define these collections with the Empire Automatic having a cool Art Deco vibe to boot. The brand is back with a third collection that harkens back to the trenches of WW1. Although wristwatches existed prior to the war, the modern men’s wristwatch was born out of necessity as pocket watches were cumbersome on the battlefield. Vario’s new WW1 Trench Watch faithfully revisits this era with six models seemingly straight out of the early 20th century.