Introducing – The Fratello x Minase M-3 Shiro Edition

A fairly niche brand from Japan, Minase has recently gained popularity with its nicely designed watches and complex cases, built around concepts of multiple windows. Minase doesn’t focus on watchmaking but mostly on external parts. Yet, there is a watch that feels far more simple and elegant, the M-3, with its classic case construction – […]

3 months ago

Introducing – The Dark Beauty of the Minase Horizon GEN DLC

Minase, a Japanese microbrand specialising in complex watch cases with superlative handmade finishings, is gaining traction in Western markets. Based in Akita, Minase was born in 2005 as a spin-off of Kyowa, a specialist manufacturer of watchmaking tools. With a strict focus on the external parts of the watch, Minase relies on Swiss movements. The […]

10 months ago

Buying Guide – Showcasing the Mesmerizing Art of Dial Decorations through Six Mechanical Marvels

We’re doing this differently this week, as we’re not content with ‘just’ listing watches within a certain price range, featuring a specific complication or a distinct dial colour. We’re not even going to focus on a movement’s complexity, an unconventional case design or a specific material. No, in this instalment of our weekly Buying Guide, […]

First Look – The Exceptional Handcrafted Dials of the Minase Divido Shibo Urushi

Minase is a Japanese micro-brand specialising in complex cases and dials with superlative handmade finishings. Since the focus is primarily on the external elements of the watch, Minase often turns to traditional Japanese artistic techniques to decorate the dial. The latest Minase Divido models flaunt incredible handmade dials using Urushi lacquer mixed with paint and […]

Introducing – The new Fratello × Minase M-3 “Nori” Exclusive Edition

The shortest distance between Japan and the Netherlands is 9,208km, but that was no impediment to Fratello’s latest collaboration with Minase, nicknamed the M-3 “Nori”. Minase is a Japanese watch brand renowned for its high-quality handmade watches. Unlike many brands, Minase focuses on the habillage (external parts) and not the movements; these are outsourced. Marking […]

Introducing – The New Minase Uruga Collection

If the name Minase is not as famous as other Japanese watch manufacturers (such as Seiko or Citizen), it is because it has been first and foremost synonymous with precision metalworking. For a few years now, the Kyowa Co. (the company behind Minase) has developed its watchmaking collection with a focus on manufacturing watch cases of […]

Introducing – The Minase 7 Windows Urushi Hakose Masterpieces (Live Pics & Price)

Everybody is familiar with the big names in Japanese watchmaking like Seiko, Grand Seiko and Citizen, but not everybody has heard about Minase, a microbrand from Japan specialising in complex cases with superlative handmade finishings. The Minase 7 Windows is not, as its name would seem to suggest, an ode to Microsoft’s operating system; it […]

2 years ago

The Minase Masterpiece collection lives up to its name

When a brand so full of artistic integrity as Minase labels something a masterpiece, we had better pay attention. Given the level of quality and attention to detail of even the most affordable Minase, what they can do in super-limited runs with a sizeable budget and the help of dedicated artisans is almost beyond the … Continued

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2 years ago