WHAT IF… TAG Heuer created their own MoonSwatch moment with a retro Formula 1?

Welcome to another episode of WHAT IF…, where we ruminate on the alternate reality of a watch industry in a parallel universe. For this installment, we take a look at TAG Heuer’s Formula 1, a legendary part of horological history, famed not for its elevated status, but for its fun-loving appeal to even non-watch people. … Continued

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So you can’t get a MoonSwatch. Here are 5 alternatives…

I do have to start this segment by admitting that no other watch out there quite matches what the MoonSwatch can offer. It’s a truly unique proposition, and the demand for one does not surprise me whatsoever. But this isn’t about the MoonSwatch. Given that the Swatch Group has quietly backtracked on their promise of … Continued

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The post So you can’t get a MoonSwatch. Here are 5 alternatives… appeared first on Time and Tide Watches.

2 years ago