5 of the best microbrands

In my opinion, microbrands are one of the best things to happen to an often conservative watch industry. The trend of enthusiasts leveraging the power of subcontracted production at a smaller scale has brought watch fans some truly original designs, as well as ones that recall vintage favourites that are out of reach to the … Continued

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MICRO MONDAYS: The Nezumi Voiture is a milestone chronograph model for the Swedish brand

There is a crucial moment in the existence of an independent brand when it adds mechanical movements to their core collections. This change seems to be as important as removing the training wheels from a kid’s bicycle, or getting that first job after college. This is important because mechanical movements are trickier to use and … Continued

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The post MICRO MONDAYS: The Nezumi Voiture is a milestone chronograph model for the Swedish brand appeared first on Time and Tide Watches.

The Nezumi Aviera is a GMT that looks like nothing else

If you read Time+Tide, you know very well that GMTs are as popular as they have ever been. I would actually say, much more popular. I cannot think of any major Swiss or Japanese brand that hasn’t released a GMT in the past two years. And looking at the independent/microbrand world, it seems that each … Continued

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The post The Nezumi Aviera is a GMT that looks like nothing else appeared first on Time and Tide Watches.