When it comes to sports watches made by Seiko, we all have in mind diver’s models and, specifically, the first of its kind for the Japanese brand, the 62MAS launched in 1965. Yet, this wasn’t Seiko’s first so-called sports watch – or at least, a purpose-built model made for action. We have to go back […]
Time and time again various attempts have proven it is extremely difficult to launch a new, exciting new brand from scratch, regardless of the technical complexity or segment of the market is focussed on. The most challenging thing is perhaps creating a distinct enough product and reaching out to the right clientele at the right […]
Since its foundation in 1994, Ikepod has always been about design. Megastar designer Marc Newson was the key figure behind the design identity of Ikepod in the 1990s, which is still going strong despite the ups and downs of the brand (see below). Collaborations with artists have also proved lucrative and watches with dials designed […]
Rado is synonymous with trendy design-led watches and high-tech ceramic, a material the brand has been playing with since the 1990s. Last year Rado introduced the True Square Automatic, a slinky, smooth, high-tech ceramic model with openworked and regular dials. For 2021, Rado introduces a subtle colour variation on the openworked model, now with silvery […]
About 6 months ago, Omega announced the renewal of its role as the official timekeeper of the America’s Cup, with the 36th edition to be held in Auckland, New Zealand, from the 6th to the 21st of March 2021. Coincidentally, the brand also released a special edition watch, based on the Seamaster Planet Ocean 600m. […]
To celebrate its role as the official timing partner of the FIS Nordic World Ski Championships, Junghans launches a groovy GMT compressor-style model with a strong 1970s vibe. Held from 22 February to 7 March 2021 in Oberstdorf, Germany, the championship pits skiers from all over the world in a series of events (cross-country, ski […]
Edox recently released the North Sea 1978, a deep-sea diver that paid tribute to the “Inverse Moon Landing” in 1978. This remarkable feat saw North Sea Divers descend to 320 metres in Norway’s icy waters in 1978. The Swiss brand has followed up with a limited edition that goes back to the first expeditions of the North Sea Divers in 1967. The Edox North Sea 1967 Historical Limited Edition also pays homage to the brand’s legendary dive watches like the 1960s Delfin, which used an innovative double O-ring system allowing for water resistance up to 500 metres. The use of a bronze case also represents a rich history of deep-sea exploration.
The concept of limited editions made by watch magazines is now well established and Worn & Wound, an American magazine founded in 2011, is no stranger to the concept – specifically thought their Windup Watch Shop. What differentiates our US-based friends is a strong focus on value-driven watches and this is reflected in their latest […]
Not everybody will be familiar with the independent Biel-based brand Horage, but with two modular in-house movements under its belt, it might be a name worth remembering. Frustrated by the lack of accessible movements on the market, the founders of the brand decided to approach their watchmaking dream back to front and decided to tackle […]
A full calendar with moon phases sails into the Adamavi family bringing some welcome complications to this elegant dress watch collection. Not as well-known as the Manero or Patravi families, since last autumn Bucherer has turned its attention to its Adamavi collection composed of classic round his/her watches with slim profiles and straightforward functions. The […]