Objest is a young brand of a few years from designer Jared Mankelow, who focuses on simple, contemporary aesthetics and animal welfare. Based in London, the brand sticks with a consistent design language that makes the watches easily recognizable and the latest Hach V is no exception. Just compare an early Objest automatic we looked […]
Today, we’re getting hands-on with a watch that we first told you about just over a year ago: the Objest Hach Automatic. Created by British boutique design company Objest Studio, Objest watches are designed in London and then assembled in Switzerland. Modern, minimalist and intended to be worn by both sexes, we were not entirely sure how we would feel when we put this watch on the wrist. It is, after all, quite unlike most watches that usually come through the MONOCHROME office. Suffice to say, we were pleasantly surprised by the Objest Hach Automatic, and we think you will be too.
What is the ultimate luxury? To me, this is not a matter of price but rather of exclusivity, knowing that I don’t own the same shoes, bag, car or accessories as my neighbor. Having something unique is, to me, what best defines luxury, as I’m sure that what I own is my proper creation and that I’m not sharing it. However, to all nice story there’s a negative side: price. Exclusivity is expensive. What about watches? Not that easy to entirely customize a watch. Well, for those who want unique AND affordable, we just found this solution: Objest Automatic, an affordable, contemporary, entirely customizable Swiss Watch – launched on Kickstarter now.