On night of 26 February 2017, the 89th Academy Awards opened with red carpet festivities, one of the most visible publicity events for brands and likely one of the more potent methods to enjoy the transitive properties of Hollywood Star Power to boost awareness (and hopefully sales) for many brands.…
This year will be a very important year for Omega, as it will be the 60th anniversary of the iconic Speedmaster (1957 – 2017) – you know, the Moonwatch, the watch that went on the Moon and that is flight qualified by NASA… As you can imagine, the question won’t be if Omega will launch or not some dedicated watches, to commemorate this jubilee. They will, no debate! The big question is: what will they launch at Baselworld 2017? What could be the Speedmaster 60th Anniversary? We, at Monochrome, couldn’t let such an opportunity to make predictions without an answer. And here is our vision for the possible Omega Speedmaster 60th Anniversary…
The Omega Speedmaster Alaska Project II 2008 re-edition is my 52Mondayz watch of week #9 Omega Speedmaster Alaska Project II 2008 This week I will attend an Omega Speedmaster event. Long time friends-of-the-show Ace Jewelers in Amsterdam will open their ‘Moon Room Speedmaster Pop-Up’ on Speedy Tuesday evening. On the opening night our own Robert-Jan […]
Reverse Panda Around this time of the year some watch websites already start to speculate about the latest novelties brands will release during BaselWorld. There are trends however, patterns if you like, that come in waves year after year and will have an impact on the novelties. Just think about the emergence of smart and […]
How did watch prices get so high? The number one response from watch enthusiasts seems to be “greed” – though “maximizing profits” would be the politer way to say it. Looking at the recent history of watch industry growth, I don’t see evidence for greed.
2017 marks the year of the Speedmaster or more specifically: 60 years of Speedmaster. Omega sent an awesome press kit last week to journalists with an overview of 60 Speedmaster watches. A very neat overview of 60 different models, from the very first Speedmaster CK2915 ‘Broad Arrow’ till the latest, yet to be released, Speedy […]
In exactly one year from now, on February 9, 2018, the 2018 Winter Olympics will open their doors in PyeongChang, South Korea. As it is now common, the official timekeeper of the Olympics will again be Omega Watches. Indeed, the Biel-based brand has fulfilled the role on 27 occasions since 1932. And because it has now become a very common practice (see the 2016 Rio Editions, here and here, or the first PyeongChang Edition), Omega will have a dedicated watch to celebrate the event. With the colours of the South Korean flag as an inspiration, here is the Omega Seamaster Planet Ocean 600m PyeongChang 2018 Limited Edition.
Omega and their Speedmaster Apollo XI limited editions. Some people love ‘m, others frown their eyebrows when Omega introduces another commemorative edition. Since 1969, Omega creates these Apollo XI editions and you could say that they are a recurring ‘limited edition’ since 1989. Every 5 years there’s a Speedmaster Apollo XI to be introduced. Next one […]
Today on Speedy Tuesday, we’ll return to a watch we’ve reviewed before, the Omega Speedmaster Apollo XI 35th Anniversary limited edition. Why is that? First off, selfishly, I get to spend time with one whenever I visit my parents because my father owns the watch you see here. But more importantly, and more germane to events […]
It is Speedy Tuesday! Today we feature the OMEGA Speedmaster Pro Apollo XVII 40th Anniversary. A Speedmaster that has been linked to the last man on the Moon mission. Our regular Speedy Tuesday contributor Darren Townend submitted one of his Speedmasters for today’s topic. A wonderful silver dialed Speedmaster Professional with a special engraved caseback.