You can’t really say that the history of Panerai has been a walk in the park… There have been ups and downs, and several phases in what used to be the provider of watches to the Italian Navy. From the 1910s to 1993, Panerai watches were exclusively worn by military personnel. That date is highly […]
Panerai and its Submersible line of dive watches hardly need an introduction as these robust, military-inspired timepieces, crafted for modern adventurers yet rooted in Panerai’s mission to develop precision instruments for the Italian Navy’s underwater commandos, have excited enthusiasts since 1998, first as part of the Luminor collection, and as a standalone series since 2019. […]
Panerai strengthens its partnership with the Luna Rossa Prada Pirelli team ahead of the 38th America’s Cup and unveils two new watches that highlight performance-driven engineering and signature design: the Luminor Chrono Flyback Luna Rossa PAM01654 and the Luminor Luna Rossa PAM01653. These models continue a collaboration that began in 2019, when Panerai first joined […]
Panerai has just unveiled a new limited edition watch born from its partnership with the Italian Navy—yet for the first time, this collaboration extends beyond the seas and onto the skies, as Panerai teams up with the Navy’s aviation division, Aviazione Navale, for the launch of the latest Submersible Chrono Marina Militare Experience Edition. The […]
Panerai is the official timekeeper of the Salone del Mobile, the largest and most prestigious annual international design fair held in Milan since 1961. Panerai’s involvement with Milan Design Week is celebrated with the release of the new Lumimor GMT Power Reserve Ceramica PAM01574. As a product launched in 1949 that retains many original design […]
Panerai’s watches were born with saltwater in their veins. Designed for Italian Navy frogmen on the eve of WWII, Panerai’s rugged Radiomir not only timed their secret underwater missions and detonations, but its luminous radioactive radium-based paste lit up the murky depths. Panerai has always cultivated strong ties to all things nautical, including the purchase […]
One of the most publicised adventurers and a Panerai ambassador for around two decades, Mike Horn has been known to push the limits of his gears – watch included – to levels that you and I would probably never dare to imagine. Should his polar expeditions, high-altitude climbs or even underwater explorations be considered a […]
Panerai starts the new year by releasing a watch that perfectly encapsulates the brand´s philosophy and style – staying true to its storied watchmaking heritage blended with modern construction. The latest Luminor reference delivers everything loyal Panerai enthusiasts anticipate while incorporating subtle design updates to set it apart from previous models. True to the brand’s […]
Panerai starts the new year by releasing a watch that perfectly encapsulates the brand´s philosophy and style – staying true to its storied watchmaking heritage blended with modern construction. The latest Luminor reference delivers everything loyal Panerai enthusiasts anticipate while incorporating subtle design updates to set it apart from previous models. True to the brand’s […]
When it comes to Panerai, we’ve seen the brand getting slightly out of track from time to time, with complex movements, smaller watches with low water-resistance and innovative materials that didn’t feel too convincing. So, when the brand introduces a nice-looking, straightforward model that does everything you want from a Panerai, we somehow have to […]