Bucherer BLUE is a unique lifestyle collection created by leading retailer Bucherer, working with selected partners both inside and outside the industry. No fewer than 44 special editions have been unveiled to date. Bucherer already teamed up with Panerai with three limited editions presented since the launch of the concept in 2016, including the Panerai […]
The collecting community has always been drawn to vintage sports watches. However, when it comes to Panerai, we’re talking about one of the most active and authoritative web communities existing. They even have a name – the Paneristi – and a website dedicated to their passion – paneristi.com. Active, passionate owners who can also be […]
For long, the formula of Panerai watches was simple: rugged watches inspired by the sea, with Italian design, simple mechanics and large cushion-shaped cases. And, at the beginning a relatively accessible price that helped to create a huge community of fans. And then, things changed and Panerai became more complicated, more luxurious, more focused on […]
Jean-Marc Pontroue became CEO of Panerai in 2016, bringing new ideas, energy and a more contemporary approach to the brand. Although changes within the company were inevitable, the core values and instantly recognizable aesthetic remain intact. During the digital Watches & Wonders week, I talked with Jean-Marc about Panerai’s plans and challenges in 2020 during this unprecedented Corona Virus pandemic. New models will launch as planned, while others will wait until next year as the company adapts to global boutique closures, cancelled events and a big shift to a single, major fair in Geneva. With a focus on the environment, partnerships and long-term ambassadors like Mike Horn, Panerai is poised to emerge from the crisis stronger than ever with exciting new projects and innovations in the works.
The news today is that Panerai has introduced a new watch – the PAM01313 – but there’s actually more to the story. This watch also marks the comeback of the Luminor Marina collection, with a new direction for this emblematic, simplified and essential model. Forget the vintage accents, it’s a back-to-basics look for this robust, […]
Following the Arktos (2002-2004), North Pole Winter (2006), Pangea (2008-2012) and Pole2Pole expeditions (2016-2019), Panerai teams up again with Mike Horn this year. In the frame of the brand’s ‘experiences’ program, the brand unveils a special edition watch, a Submersible Tourbillon GMT available in only 5 pieces, that will allow buyers to live an experience […]
Panerai’s ‘Laboratorio de Idee’ has been a platform to explore and innovate regarding materials, today a field of expertise for the brand. The latest addition to the portfolio of high-tech materials is Fibratech, made from mineral fibres produced by the fusion of basalt rock. Meet the Panerai Luminor Marina Fibratech PAM01163. Fibratech is a composite material based […]
For several years, Panerai has relied on its R&D ‘Laboratorio di Idee’ to advance its commitment to innovation. In this respect, the brand’s research in the field of high-tech material is next to none. Among the latest additions to the Luminor family is a cool, stealth monochrome edition combining innovative materials and manufacturing technologies. Meet […]
In a recent interview with MONOCHROME, Panerai’s CEO, Jean-Marc Pontroué, gave us a foretaste of what to expect in 2020. The main theme for the brand would be the 70th anniversary of Luminor. To celebrate this anniversary, the Italian brand releases three boutique-exclusive limited edition watches, which make an impact with their potent visibility in […]
Like them or not, appropriate or not, nicknames have to be earned. Watches are very personal objects and they reflect an enduring connection with fans. Often, these nicknames are directly inspired by the characteristics of the watch, its shape or colours. In other cases, celebrities or a special event made a watch famous and their […]