Another epic week ends. The mood was cautious this year at the Salon International de Haute Horlogerie in Geneva. The watches being presented were magnificently beautiful, but with a decidedly more commercial flavour. Prices seem to head toward more modest levels. And many entry level watches are being shown. Here is the Chief Editor’s…
Panerai watches are great. They look super-cool, they have that unique aura of a robust and vintage dive watch mixed with that Italian je-ne-sais-quoi. They are icons of watchmaking. Still, there might be one issue with these watches. Most are sized for lumberjacks’ wrists. If the 45mm or 47mm diameters participate to the look (and they are actually easier to wear than what you can expect), a smaller size could be welcome. That’s what happened with the Panerai Luminor Due, the smaller, slimmer and dressier versions of the icon. But what if you want the sporty look? Well, for the SIHH 2017, the answer came in the name of the Panerai Luminor Submersible 1950 3 Days Automatic Oro Rosso 42mm PAM00684, the small & gold Luminor Submersible that rocks.
We know the past and the present of Panerai so well, yet by revealing the LAB-ID Luminor 1950 Carbotech 3 Days Angelo Bonati, the brands illustrious CEO, shows us part of the future of the brand.
Panerai has always been a brand with a very focused history. As the prime supplier to the Italian Navy, they created bold watches, which often accompanied divers on dangerous missions. For SIHH 2017 Panerai has announced two special editions
The new Luminor 1950 Sealand 3 Days Automatic Acciaio – 44mm is timely bandwagon zodiac piece released by Panerai to commemorate the Year of the Rooster. With a hand engraved case cover, the rooster timepiece is limited to 99 pieces. After the watches dedicated to the Ox, the Tiger, the Rabbit, the Dragon, the Snake, the Horse, the Goat and…
3, 6, 9 and 12 – There is no watch brand that relies, so much on these four bold numbers. Year after year, Panerai keeps its followers in a grip and surprises them with new models. Often with minimal changes, since at Panerai it is all about details. Now I just said minimal changes, but that’s a bit […]
Outside Switzerland, there’s probably no better place to buy a luxury watch than in Manhattan. Here’s our guide to shopping for an extraordinary timepiece.
Panerai collaborates once again with Swiss-South African explorer Mike Horn for yet another extreme expedition. This one is a two year project cirumnavigating the globe through land and sea, passing through two poles. Pole2Pole. Mike started his journey from Cape Town, South Africa for the South Pole on November 8, 2016. As we publish this…
Having supported Mike Horn on three previous expeditions, Panerai is again part of of South African adventurer’s latest excursion. Pole2Pole is Horn’s two-year journey around the world with the Luminor Submersible 1950 3 Days GMT (PAM00719) on his wrist. Horn is a bona fide action man who once had his fingertips amputated because of frostbite, best known for […]
Crafted for adventures. Panerai’s history was shaped by the needs of the Italian Navy, that it has supplied with precision instruments and watches for years. Designing tool watches, robust products for facing the most extreme situations, is the brand’s raison d’être. This rugged character made Panerai the perfect companion for Mike’s Horn expeditions. Following Arktos (2002-2004), the North Pole Winter expedition (2006) and Pangea (2008-2012), Panerai will be a partner of the Pole2Pole expedition. In this new enterprise, the South African-Swiss explorer circumnavigates the world from pole to pole with a new special edition Panerai strapped on his wrist, the PAM00719.