Who are #tide and what do they do?

If you’ve been paying attention to watchmaking trends in the last few years, then you’ll be incredibly aware of the push towards sustainability throughout the entire industry. Whether it’s a net-zero carbon production, vegan leather straps or the slightly controversial BioCeramic MoonSwatch, renewable or recycled materials are popping up in more and more releases. One … Continued

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INTRODUCING: The Maurice Lacroix Aikon #tide Mahindra

The Maurice Lacroix Aikon #tide Mahindra teams up with the popular Formula E racing team. The Mahindra Racing logo can be seen etched into the dial pattern. The red and black case is made from upcycled ocean plastic. The conversation of recycled plastic cases has been by and large overshadowed by the popularity of the … Continued

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The post INTRODUCING: The Maurice Lacroix Aikon #tide Mahindra appeared first on Time and Tide Watches.

2 years ago