Rolex arguably has more iconic models than any major watchmaker, from the Submariner to the Datejust to the Explorer (and many more). Still, the Cosmograph Daytona has become something of a unicorn and a collector’s dream in the last couple of decades. At a time when the brand’s steel sports watches were still readily available […]
Since its founding, Rolex has been a powerhouse of Swiss watchmaking and the name is synonymous with luxury and success. Founded by Hans Wilsdorf as Wilsdorf and Davis in 1905, it wasn’t until 1908 that the patronym Rolex was registered as the brand name. Some of the most iconic models like the Submariner, Explorer, GMT-Master […]
The Rolex Submariner is among the most iconic watches of the brand’s entire portfolio and even the choice of James Bond (in the earlier years, at least), but the GMT-Master series is up there in popularity as well, and arguably the most iconic traveller’s watch from any brand. It lived alongside the Explorer II models […]
Born in 1953 as a tool watch for mountaineering, the original Explorer (a.k.a Explorer I) is a rugged, time-only piece for just about any occasion. Although relatively unchanged at its core, the Explorer has seen many updates with a dozen or so reference numbers in its 70+ years of existence. The Rolex Explorer II launched […]
Rolex has never been known as a watchmaker of grand complications. The core of its portfolio consists of purposeful and precise sports watches with a dose of luxury if desired. 904L stainless steel or “Oystersteel” dominates this lineup, but 18k gold in part or in full are popular choices and often a “flex” for business […]
When it was officially announced back in late 2022, the Rolex Certified Pre-Owned Programme (also known as RCPO) made some noise. The fact that the world’s largest watch brand officialized its interest in second-hand, certified and authenticated watches proved that this segment of the market was never to be neglected anymore. It took a little […]
Rolex… Whether you like the brand or not, whether you appreciate its watches or not, whether you understand the hype or not, it is hard to objectively deny the sheer quality and aura of its timepieces. There are obvious reasons for its success, for it to be the number one Swiss watch brand. And then […]
Considering its position as the leader of the Swiss watch industry, it’s fair for Rolex to be the centre of all attention. As such, everything The Crown does is subject to comments, opinions and discussions. Every new model, something that’s happening most of the time only once a year, will be up to strong debates. […]
Retracing the history of iconic watches has long been a fascinating yet difficult task. Things are even more complex regarding Rolex, a rather discreet company that has hardly ever communicated its history and the origins and evolution of its emblematic models. Retracing the history of a Rolex collection was until now a task for historians […]
Back in April, the Rolex Deepsea 136668LB was one of the most talked about watches of Watches & Wonders. The Deepsea has always been Rolex’s biggest and boldest dive watch (until the 50mm wide Deepsea Challenge 126067 came along that is, but we’ll ignore that for now). It takes the iconic design codes of the […]