Dive watches… are not even a style or a category of watches anymore, but a proper market with its own codes, its icons, its contenders, its specifications and its aficionados. Needless to say that a well-built and nicely designed dive watch is almost a necessity for accessible or luxury watch brands, with only a minority […]
Despite the current situation, and on the contrary of many brands in the watchmaking industry, Seiko is on fire, launching watches after watches. And, to be honest, there’s not much to complain about seeing how attractive most of these new models are. This intense product launch strategy concerns all the ranges, including Presage, the collection […]
Sumo, Samurai, Turtle, Monster or Tuna… Most of Seiko’s dive watches have their own nickname. While not official, they often reflect the true nature of these watches. One that we haven’t heard recently is “Shogun”, yet another ultra-robust, relatively accessible diver’s model that has remained in the shadow of its most successful counterparts, and often […]
This November 2020 will mark the 160th anniversary of the birth of Kintaro Hattori, the “King of Watches in the East”. A diligent and ambitious entrepreneur, Hattori built and rebuilt the foundations of the most powerful and innovative Japanese watch brand on the market today. To mark this special anniversary, Grand Seiko releases a platinum […]
This isn’t the first time that Seiko brings a watch in its Propsex collection inspired by the classic Hi-Beat 1968 diver. At Baselworld 2018, we’ve seen two models that were walking in the footstep of the reference 6159-7001. There was the ultra-faithful SLA025 (which has been done in blue this year, with the SLA039) and, […]
Seiko is widely known for its robust sports watches, all under the Prospex sub-collection. There’s no denying the influence that the brand had and still has on the accessible sports watch market. Yet, Seiko is also capable of creating refined dress watches, which are known as Presage. A collection focused on traditional Japanese craftsmanship, Presage […]
You’ve set your mind on that dive watch with a green bezel. It looks good. No, it looks great… And despite having spent a small fortune at your local retailer over the years, you got a cold “no” when you asked for that watch. Whether it’s called Kermit, Cermit or like some say, the Starbucks […]
The pandemic has not put a dent into Seiko’s European offensive as the brand continues to deploy new models and countless dial variations with the same intensity as other years. A well-kept secret until 2016, Seiko’s Presage collection offers dressy sports watches with exclusive materials and prices well below models in the top tier Grand […]
Seiko, and particularly its sports-oriented Prospex collection, if often associated with robust, reliable yet accessible watches. The upper-end of the spectrum is usually the apanage of Grand Seiko. However, in 2019, Seiko introduced a new premium range of Prospex watches equipped with Spring Drive movements and built with higher standards than usual, the LX Line. […]
As already explained in previous articles, Seiko is celebrating the 55th Anniversary of its involvement in dive watches this year. Knowing Seiko, the best word would be “dedication” given the influence of the brand on this category of watches. In March, the brand announced a trilogy of high-end, ultra-performant dive watches inspired by three of […]