The Paradox of Watchmaking: Shouldn’t Watches get Cheaper with Efficiency?

As our smartphones get Leica cameras, better optics, faster processors and biometric security sensors, you’d think they’d be getting more expensive. But they aren’t, in fact they’re getting cheaper. In 1960, a young computing engineer from the University of Pennsylvania introduced us to the concept of…

9 years ago

Grand Seiko: Already Big In Japan And Getting Bigger Near You (Archive)

Seiko’s story is much more complicated than most people might think. This is a manufacturer that doesn’t follow trends, but has created a few of its own, capitalizing on various types of expertise and knowledge that were the mother of necessity for a manufacturer located so far away from the established centers of watchmaking in Europe. Grand Seiko is the most appealing line to connoisseurs of fine watchmaking, and we look at it in some depth here.

9 years ago

Portraits of Seiko’s Micro Artist Studio, Where Masterpieces like the Credor Eichi II are Made

Located inside the Seiko Epson building (the printer maker is a sister company to watchmaker Seiko) in Shiojiri, a city in the mountainous prefecture of Nagano in central Japan, the Micro Artist Studio is a modest, two-room affair. Staffed by just ten people, variously watchmakers and engineers, the workshop is dedicated to making just four watch models, the Credor Eichi II and […]

9 years ago

Seiko 62MAS – The First Professional Diver Watch By Seiko

In a few weeks, BaselWorld 2017 will unveil a number of novelties we have all been waiting for. One of them is the re-edition of Seiko’s 62MAS diver. The rumors are piling up and we now ‘know’ that there will be a re-redition of the 62MAS with an 8L movement and a cheaper variant with […]

9 years ago

Steve Job’s Wristwatch Returns with the Seiko x Nano Universe Limited Edition

In 1984 Steve Jobs was famously photographed sitting crosslegged on the floor of his living room holding the first Macintosh computer. Captured by South African photographer Norman Seeff, the series of images from the session have become iconic representations of the Apple co-founder – and turning the dinky Seiko on his wrist into a piece of […]

9 years ago

Throwback Sundays: Six Watch Recommendations for Running Errands, from Our Archives

Imagine yourself in this situation: you need to head down to a supermarket that is ten minutes away to grab some ingredients that have just run out. As a Watch-Idiot-Savant (WIS), you would not want to leave the house without wearing a watch, and yet you also not want to wear something that is too pricey too. Well, what will you choose?…

9 years ago

Seiko Presage: Collection of Affordable Enamel Dial Watches

At Basel 2016, Seiko introduced a limited edition Chronograph with enamel dial to its Presage collection. For Basel 2017, Seiko Presage now enjoys four series production models, making it a collection of affordable enamel dial watches.…

9 years ago

Pre-Baselworld 2017 – Introducing the Seiko Presage Enamel Collection (And The Comeback Of The Superb Presage Chronograph)

In 2016, Seiko positively surprised collectors with the international launch of the Presage collection, a lineup of only mechanical and classical watches, clearly intended to please watch enthusiasts usually more inclined to buy Swiss high-end pieces. In just a few months, Seiko Presage has taken center stage, being very well received. Also, at Baselworld 2016, Seiko presented the widely acclaimed and superb 60th anniversary chronograph with an enamel dial. Today, Seiko announces the launch of a new range, the Seiko Presage Enamel Collection, using the same high-end dials.

9 years ago

Baselworld 2017: Introducing the Seiko Presage Fired Enamel Dial Collection

Last year Seiko marked the 60th anniversary of its first automatic watch with a pair of limited edition chronographs, one of which had a fired enamel dial of the type that’s baked in an oven, more fancily known as grand feu enamel if it was a Swiss watch. Reasonably priced and classically styled, the limited editions […]

9 years ago