Jaeger-LeCoultre had a strong game this year during the SIHH in my opinion. It is actually one of the Richemont brands that didn’t seem to be searching for its own identity, but did what it does best: design great watches using their heritage and impressive collection of in-house movements. The Jaeger-LeCoultre Master Chronograph is my favorite […]
Last year, Cartier launched the first three models of their ‘Drive de Cartier’ collection. Never before the brand released a new time piece that was, from a design and advertising point of view, so targeted to men as the ‘Drive de Cartier’ collection. In general, the response was very positive. The ‘Drive de Cartier’ was picked […]
Jaeger-LeCoultre turned heads with its latest affordable price range timepieces at the SIHH 2017. Adopting a Tudor, Longines type business strategy, the Maison is set to reel in the ideal buyer persona with their highly attractive yet affordable Master Control models. Three new Jaeger-LeCoultre Master Control models with two-tone sector dials…
This year, Roger Dubuis showed us a couple of new pieces. But one of the pieces that we liked best, is this Excalibur Spider Pirelli. That’s right, Pirelli. A partnership with the sole sponsor of Formula 1. It isn’t just a ‘container’ partnership, but Roger Dubuis is actually using the rubber of F1 tyres. Used rubber, […]
We are always looking forward to the SIHH presentation by Theodore Diehl, who works for Richard Mille. He is a great talker, and author, and today he presented us the Richard Mille RM 50-03 McLAREN F1 timepiece. Richard Mille is known for his brilliant technical timepieces, but with this 40 grams tourbillon split seconds chronograph […]
The Girard-Perregaux Laureato is back. Of course, there was an introduction last year as well, but this year we see that GP is offering a full range of these 1970s marvels. Sizes 34mm, 42mm and a tourbillon in a whopping 45mm are being presented at the SIHH 2017. We have a look at the one […]
SIHH 2017 started and to be able to give you quick previews, we created our SIHH page, where you can have a look at the wristshots and other photos we take during this salon in Geneva. You can either click this page or refresh this particular post every now and then. (since the feed is […]
One of my personal favorite wrist watches, ever, is the Audemars Piguet Royal Oak. I have owned a couple of them and ended up with the reference 15202 ‘Jumbo’. One of the models I had and still love till this day, is their Royal Oak Chronograph. This year, Audemars Piguet is actually celebrating the 20th […]
Cartier’s presentation at the SIHH in 2013 was for me personally an important one, since the ‘Rotonde Mysterieuse’ was introduced and the ‘Santos Dumont Skeleton’ in pink gold was launched. Two watches that I absolutely adore. Both of them had amazing features like the floating hands of the Rotonde Mysterieuse and the transparant movement of […]
Despite our somewhat different focus when it comes to watches, we have a lot of respect for Bart and Tim Grönefeld, also known as the horological brothers, and their amazing timepieces. Just before SIHH 2017 kicks off, they introduce us a couple of new variations of their Grönefeld 1941 Remontoire. A stainless steel version of his […]