Skiing is believing: Why a growing number of watch brands are hitting the slopes
Whether it’s golf, sailing, motor-racing or tennis, luxury watch brands love associating themselves with “premium sports” that reinforce their lofty image. And by “premium sports”, we’re talking about those traditionally reserved for people with deep pockets and country club memberships. That’s why it’s no surprise – particularly given their mountainous country of origin – that … Continued
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The post Skiing is believing: Why a growing number of watch brands are hitting the slopes appeared first on Time and Tide Watches.