First Look – The Hublot Spirit of Big Bang Tourbillon x SORAI

When the Big Bang exploded on the watch scene in 2005, it was the paragon of an oversized, high-octane, octagonal sports watch flaunting an unusual fusion of materials. A decade later, the Spirit of Big Bang joined the lineup of Hublot. Embracing a similar concept, the Spirit proposed a more complex case with a tonneau-shaped, […]

2 months ago

First Look – Certina Adds a Chronograph to its Integrated Sporty DS-7 Collection

Last year, Certina ventured into the popular 1970s-inspired integrated-bracelet sports watch category. In this space, fellow Swatch Group brand Tissot has made waves with its highly successful and accessible PRX series. While the 2023 Certina DS-7 Powermatic 80 models offer a simple time-and-date functionality, they bring a more contemporary, slimmer, and less angular design, setting […]

2 months ago

First Look – The New and Colourful Louis Erard 2300 Chronograph Sport in Titanium

The La Sportive collection of chronographs, a staple in Louis Erard‘s catalogue for several years, has been rebranded to reflect the brand’s forward-looking vision – now called the 2300 collection. The name also pays homage to the postal code of La-Chaux-de-Fonds, a watchmaking centre near Le Noirmont, where Louis Erard is based. To mark this […]

2 months ago

First Look – The Lightweight Maurice Lacroix Aikon Automatic in Titanium

Integrated sports watches have been a hit since the 1970s when the Royal Oak and Nautilus changed everything, and affordable options are all the rage today. Look no further than Tissot’s PRX Powermatic 80 as an example. Maurice Lacroix’s Aikon Automatic perhaps does it best with a masterful combination of luxury and attainability. Usually comprised […]

2 months ago

Introducing – The Motorsport-Infused Bell & Ross BR-X5 Racing

For more than a decade, Bell & Ross has been mostly associated with its emblematic instrument collection, a “circle within a square” design inspired by dashboard instruments. Conscious that it was not sustainable, the brand decided in 2019 to become more urban, while staying true to its roots, unveiling the BR-05 collection. This collection opened […]

2 months ago

Introducing – AP Unveils Chroma Forged Technology, a Coloured & Lumed Forged Carbon for the ROC Split-Seconds

With its ultra-contemporary design, the Royal Oak Concept collection has always been a vessel for innovation at AP, and that since its creation in 2002. First with a cobalt-based super-alloy (Alacrite 602), the Audemars Piguet ROC collection has used some of the brand’s most complex movements, daring designs or advanced materials. Now, it’s time for […]

2 months ago

Introducing – The New Czapek Antarctique S Mirrored Sincere Platinum Jubilee Edition

Czapek orchestrated its launch through an equity crowdfunding campaign funded mainly by watch aficionados. As a brand with its ear to the ground, Czapek listens closely to its friends and shareholders and, in 2020, responded to their request for a luxury sports watch. Incarnated by the Antarctique, Czapek’s first luxury sports watch was also powered […]

2 months ago

First Look – The Doxa SUB 200 Azure for Caribbean Retailer Art of Time

Although Doxa was not a pioneer in the development of dive watches, when it decided to take the plunge in 1967, it consulted experts in the field. Teaming up with US Divers and its chairman, Jacques Cousteau, their input helped develop Doxa’s first dive watch, the professional-grade SUB 300, with an orange dial and a […]

2 months ago

First Look – The Girard-Perregaux Laureato Japan ‘Aiiro’ Limited Editions

Presented in 1975, the Laureato was Girard-Perregaux’s proposal of a luxury sports watch with a fully integrated bracelet, a round dial with an octagonal bezel, a tonneau-shaped case and a quartz movement. Produced three years after the Royal Oak but well before the Nautilus, the Laureato resurfaced in 2016 with limited editions followed by serial […]

2 months ago