The Zenith Defy Skyline collection was launched a year ago to strengthen the brand’s position in the highly competitive segment of luxury sports watches, where the Defy Extreme and Defy Classic series were already fighting for the desired impact. The Skyline references greatly improved the chances of winning a broader clientele with a unique offering of […]
Although Hublot has become one of the world’s most prominent Swiss watchmakers, it remains a relatively young brand. Everything started about 40 years ago with a luxury sports watch with an unprecedented combination of materials, in particular gold and rubber. Hublot brings back this now classic model in three different sizes, each available in three […]
This year, Zenith is staking its money on the recently launched Defy Skyline collection. Unveiled in 2022, the Defy Skyline continues Zenith’s long lineage of robustness and precision with stylistic references to the 1969 Defy but toned down and smartened up to become a contender in the hyper-competitive luxury sports watch segment. Along with the […]
In 2021, Zenith expanded the Defy collection by adding a new rugged series. Appropriately named the Defy Extreme, the watches in this range share 45mm titanium cases, black, blue or rose gold elements and are powered by the El Primero 9004 automatic chronograph movement with two escapements. According to Zenith, the Defy Extreme is the […]
Following the Defy Skyline collection launch last year, Zenith returns to the LVMH Watch Week 2023 with a skeletonised proposal, taking the brand’s luxury sports watch with an integrated bracelet one step beyond. Beating to an El Primero high-frequency 3-hand movement revealed under symmetrical bridges, the Zenith Defy Skyline Skeleton is also the first skeletonised […]
If the model does not have the importance of other icons such as the Carrera, Autavia or Monaco in the TAG Heuer racing chronograph lineage, the Monza has numerous fans amongst the brand’s aficionados. On the occasion of the LVMH Watch Week 2023, the model is back, far more modern and bolder than ever, clad […]
Perhaps not the first brand you would imagine producing an ‘animal-themed’ watch in time for the Chinese Lunar New Year, TAG Heuer is determined to consolidate its presence in this lucrative niche. Representing the fourth animal sign in the Chinese zodiac cycle, the rabbit will rule the roost of 12 zodiac animals starting on the […]
The story of Pasha de Cartier dates back to the 1930s and involves claims that the Pasha of Marrakesh ordered an elegant watch to match his royal status that could also be worn in his swimming pool. Such a Cartier timepiece, according to legend, was created and many decades later served as an inspiration for […]
Valentine’s Day is a marketing opportunity for many watch brands and the perfect occasion to launch special editions. Blancpain has been producing Valentine’s Day models for more than two decades, with watches decked out in diamonds and red accents, like these Villeret or Ladybird models. This year, Blancpain turns to another collection to celebrate the […]
Most of you are well aware that the Royal Oak, Audemars Piguet’s emblematic and (probably) most crucial watch ever, celebrated its 50th anniversary in 2022. An array of new models were launched for the occasion, with the star of the show being the new Jumbo Extra-Thin 16202ST. Another watch, launched a couple of months later, […]