One-0n-One Interview: Vacheron Constantin Global CEO, Juan-Carlos Torres, Talks Candidly About Watches and America
By Roberta Naas
Recently, Vacheron Constantin selected the United States for its worldwide launch of the new Overseas World Timer and other watches – marking the first time a worldwide launch for the brand took place in America. During an exciting multi-day event, we had the distinct opportunity to spend quite a bit of time talking with brand CEO, Juan-Carlos Torres. It was a very candid interview, during which Torres stated that our industry may be in a crisis and described ways brands and retailers may want to re-think business to attract today’s consumers.
In addition to sharing his thoughts on the difficult economic climate facing the watch industry today, he also discussed the American market for watches, the