How Swiss is “Swiss enough”?

According to the BBC, the Swiss chocolate bar, Toblerone, is being forced to remove the image of the iconic Swiss Matterhorn mountain peak on its pyramid-shaped packaging, due to some of its production moving from Switzerland to Slovakia. The reason? Not Swiss enough. Clearly, having “Swiss made” on the label is valuable, especially for products … Continued

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2 years ago

Review: H. Moser & Cie. Swiss Mad Watch

Never in our wildest dreams could we have imagined that the most talked about watch from SIHH 2017 is a watch made of Swiss cheese. Well truth is indeed stranger than fiction, all thanks to Moser. The Schaffhausen-based manufacturer has indeed outdone itself this time with the one-of-a-kind (literally, it is a piece unique) Swiss Mad Watch.…

8 years ago

H. Moser: Making Swiss Made Great Again? Should it Matter?

Towards the tail end of 2016, H Moser & Cie, makers of a genre of chic conservative timepieces and fairly recent media masters released yet another thought provoking invective  – a letter whose rallying cry can be summed up thusly “no to Swiss Made, yes to Swissness.” Within the spheres of social media,…

8 years ago