Among the many partnerships between automotive brands and watchmakers, the collaboration between TAG Heuer and Porsche stands out as one of the most seamless and authentic despite being recent – since 2021. This synergy has given rise to special edition timepieces that captivate enthusiasts well beyond the racing world – the Carrera Porsche Chronograph, then […]
For 2025, TAG Heuer feels it’s time for a massive overhaul of its racing-inspired Formula 1 collection, and here we are. Plus, it’s a timely refresh as well, as it has been just announced that TAG Heuer, as part of the LVMH Group, is the official timekeeper for the FIA Formula 1 World Championship again! […]
In an unexpected move and with great noise, LVMH officialised a partnership that was rumoured to be closed for several weeks in October last year. Indeed, LVMH, the world’s largest luxury conglomerate, officially signed on as a Global Partner of Formula 1 in a groundbreaking 10-year deal, with what was certainly one of the most […]
Dial textures can make or break a watch, but if done right they elevate the display of time into something gripping, something very impactful. One of the more common but always interesting textures, especially in aquatic (-inspired) watches, is the wave pattern. Sure, Clous de Paris or vertical or horizontal grooves are often very nice, […]
TAG Heuer is synonymous with the racetrack, and Jack Heuer’s legendary motorsport-inspired chronographs have not lost an iota of popularity. Following fast on the heels of the 1963 Carrera chronograph, in 1969, Heuer produced a bold, square chronograph with a blue dial and a crown on the left side and named it after the Monaco […]
In 2022, TAG Heuer introduced the Aquaracer Professional Solargraph, the brand’s first-ever solar-powered quartz model. This debut followed the release of the revamped Aquaracer Professional 200 series, featuring 40mm steel cases. The Solargraph retained the aesthetic and functional hallmarks of the Aquaracer line, quickly winning over TAG Heuer enthusiasts. Since its launch, several Solargraph variants […]
It’s a given that the vast majority of mechanical watches rely on round or circular cases to portray the passing of time. After all, it makes the most sense, right? Hands rotate in a circular motion, which leads to circular dials and cases. But what if you’re looking for a different vibe in a more […]
TAG Heuer and Senna Brand team up to celebrate Brazilian racing driver Ayrton Senna with a limited edition chronograph and tourbillon. As the watch brand most closely associated with motorsports, TAG Heuer’s partnership with Senna began in 1988 and continued until his tragic death in 1994 at the San Marino Grand Prix. On the 30th […]
TAG Heuer, Porsche, and the Carrera Panamericana are the names that strike a chord with many, whether they’re motorsport or watch enthusiasts. The rich history connecting these three continues to unfold, and this year brings an exciting new chapter. TAG Heuer has just revealed the limited edition Carrera Chronograph Tourbillon x Porsche Panamericana, celebrating the […]
As the year progresses, we’re all bombarded with tons of watches from countless brands and manufacturers. And I don’t know about you, but even for me, working inside the industry, it can be a real challenge keeping up with things. From affordable to very expensive, and from just a new dial colour to a complete […]