It’s a given that the vast majority of mechanical watches rely on round or circular cases to portray the passing of time. After all, it makes the most sense, right? Hands rotate in a circular motion, which leads to circular dials and cases. But what if you’re looking for a different vibe in a more […]
TAG Heuer and Senna Brand team up to celebrate Brazilian racing driver Ayrton Senna with a limited edition chronograph and tourbillon. As the watch brand most closely associated with motorsports, TAG Heuer’s partnership with Senna began in 1988 and continued until his tragic death in 1994 at the San Marino Grand Prix. On the 30th […]
TAG Heuer, Porsche, and the Carrera Panamericana are the names that strike a chord with many, whether they’re motorsport or watch enthusiasts. The rich history connecting these three continues to unfold, and this year brings an exciting new chapter. TAG Heuer has just revealed the limited edition Carrera Chronograph Tourbillon x Porsche Panamericana, celebrating the […]
As the year progresses, we’re all bombarded with tons of watches from countless brands and manufacturers. And I don’t know about you, but even for me, working inside the industry, it can be a real challenge keeping up with things. From affordable to very expensive, and from just a new dial colour to a complete […]
While rumours had circulated for some time, the confirmation has now been made. As Formula 1 gears up to celebrate its 75th anniversary in 2025, there’s major news shaking up its sponsorship landscape. LVMH, the world’s largest luxury conglomerate, has officially signed on as a Global Partner of Formula 1 in a groundbreaking 10-year deal, […]
Racing green… Probably one of the most emblematic colours in motorsport. We have to remember that, in the early days of car racing, colours were not just decorative, but racing drivers competed with liveries representing their country – Italian red, German silver, French blue (featured in last year’s limited edition) and, of course, British racing […]
This year, TAG Heuer is expanding its lineup by introducing a new collection, the Carrera Extreme Sport series with 6 different models, blending the brand’s legendary racing heritage with advanced materials and innovative design. Earlier this year, the brand unveiled the Carrera Chronograph x Porsche 963 in time for the 24h of Le Mans, paying […]
In the past, our friends at Hodinkee have collaborated with TAG Heuer to create exciting timepieces like the Carrera Skipper and Carrera Dato. This year, they present a fresh take on the iconic Abercrombie & Fitch Seafarer, which Heuer produced for the American retailer from the 1950s until the mid-1970s. We gladly present the new […]
When TAG Heuer released its Carrera Chronograph Tourbillon in 2016, it created a sensation on the watch market. It was not because of its double complications or its imposing 45mm case and skeletonised dial but because it featured an in-house integrated chronograph movement with a tourbillon regulator (Heuer 02T) and a hyper-aggressive price tag of […]
It wasn’t so long ago when LVMH, the French luxury powerhouse, announced shifts in top management positions. In January 2024, the group announced the creation of a new entity, LVMH Watches, as well as its CEO, Frédéric Arnault, the son of the Group’s owner Bernard Arnault and ex-CEO of TAG Heuer. As a consequence, Julien […]