WHAT IF… TAG Heuer created their own MoonSwatch moment with a retro Formula 1?
Welcome to another episode of WHAT IF…, where we ruminate on the alternate reality of a watch industry in a parallel universe. For this installment, we take a look at TAG Heuer’s Formula 1, a legendary part of horological history, famed not for its elevated status, but for its fun-loving appeal to even non-watch people. … Continued
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The post WHAT IF… TAG Heuer created their own MoonSwatch moment with a retro Formula 1? appeared first on Time and Tide Watches.



Colourful, time-only watches have become the new hot thing, as their mechanical simplicity offers a great canvas for some funky dial tones. The latest in line is a quartet of TAG Heuer Carrera Date models, sized at a unisex-friendly 36mm diameter and with some subtle changes that make for a hugely improved on-wrist feel over … 
With Zach’s regularly scheduled programming interrupted by a Japan trip with Grand Seiko, I thought I’d wind you down for this week. With releases still coming in strong even after the biggest watch fair of the year wrapped up, we’ve got two releases from opposing ends of the horological spectrum. The rest is as you’d …
While mainstream movie buffs may be up in arms over missed Easter eggs from the Mario movie and debating whether Oppenheimer or Barbie will take the cake for the best movie of 2023, real film connoisseurs will be keen to get their eyeballs on this – The Chase for Carrera. Starring none other than the watery-eyed … 
TAG Heuer introduced a facelifted Carrera Chronograph Tourbillon with new box-dome crystal Colours are inspired by the piece’s racing heritage and fit into the new Chronograph 42mm line-up as well New and reduced 42mm size for a Carrera Chronograph Tourbillon As part of the 60th anniversary of the iconic Carrera model, TAG Heuer is launching …