We knew this watch was a very important historical piece. We knew it was in the starting blocks to break a record, as possibly the most expensive Heuer ever auctioned… And it did. The reason is simple. The present vintage Heuer Monaco 1133B is not any Monaco watch. It once was one of the Heuer […]
Dive watches… are not even a style or a category of watches anymore, but a proper market with its own codes, its icons, its contenders, its specifications and its aficionados. Needless to say that a well-built and nicely designed dive watch is almost a necessity for accessible or luxury watch brands, with only a minority […]
As the end of the year is fast approaching, it was time for MONOCHROME’s editorial team to sit around the (virtual) table and to have a look back at all the new watches that have been introduced in 2020. Despite a complex situation and sales that have been impacted by the COVID-19 pandemic, we’ve seen […]
Collaborations between watch brands and external designers or watch customizers are a growing thing in the industry, the idea being to infused a different take on the watch, less ‘horological’, more design-oriented. So what happens when TAG Heuer, the avant-garde brand known for its robust sports watches, meets Bamford Watch Department, the famous UK-based personalisation […]
Jack Heuer, the great-grandson of the founder of Heuer, former CEO of Heuer, and Honorary Chairman of TAG Heuer celebrates his 88th birthday today. To fete the man who oversaw the brand’s exciting entry into racing-inspired wrist chronographs, a 188-piece edition inspired by Jack Heuer’s favourite Carrera 1158CHN of the 1970s is being released today. […]
The brand had been very clear at the beginning of this year: 2020 will be the year of the Carrera, TAG Heuer’s most emblematic watch. To coincide with the 160th anniversary of the brand, TAG has launched multiple editions of the Carrera, from the ultra-cool vintage-inspired Silver Edition to entirely remodelled core-collection models, such as […]
In 2017, under the hammer of star auctioneer Aurel Bacs (from Phillips in Association with Bacs & Russo), Paul Newman’s very own Paul Newman Rolex Daytona reference 6239 became the most expensive wristwatch ever – the world record holder is now a unique steel Patek Philippe Grand Master Chime for Only Watch. It is hard to pin down exactly what […]
It wasn’t just Ayrton Senna’s perseverance or determination for speed and exhilaration on the racetrack that got him noticed. For 15 years and right up until his untimely death, a flash of electric yellow on the helmet of the Brazilian Formula 1 Championship winner could be caught sight of as he lapped the track with […]
It’s been a celebratory year over at TAG Heuer as the brand fetes its grand 160th anniversary with a special emphasis on Jack Heuer’s iconic Carrera. This third and final model in the limited edition trilogy borrows a key design feature of the historic 1965 Heuer Carrera ‘Dato 45’ but deviates from the vintage-inspired path […]
Since late 2019, the Monaco, the square icon of motorsport watchmaking by TAG Heuer, isn’t only one watch but a more complete collection based on two inspirations. First is the Calibre 11, a watch with strong 1970s and Steve McQueen inspiration, with an outsourced movement, the crown at 9 o’clock and a dial that recalls […]