Introducing – TAG Heuer Goes Bold With The Carrera Chronograph Tourbillon Polychrome

There’s the use of colours, and there’s the use of colours. And TAG Heuer has gone the extra mile to turn the already quite expressive Carrera Chronograph Tourbillon into something that radiates the colours of the rainbow. Using a unique PVD coating technique, the base dial is given a cool rainbow-like appearance, which almost looks […]

2 years ago

TAG Heuer debuts two Formula 1 x Mario Kart Limited Editions that fans will race to shell out for

Mario KartIn a sceptical marketplace, collaborations and partnerships can sometimes be met with hesitancy. Not every tie-in is created equal. Is it a gimmick? A cash-grab? If the through-line is not there, if it does not feel genuine, then the release is often set to tank. But the proof is ultimately in the pudding. Last year, … Continued

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2 years ago

The TAG Heuer Formula 1 offers bright, colourful retro fun

You’ve just watched Alain Prost win the first of his four Formula 1 championships, yet your colourful little Swatch that’s been all the rage recently doesn’t quite satisfy your racing enthusiast heart. Naturally, TAG Heuer come to your rescue with their array of funky, plastic-bezelled and fibreglass-cased Formula 1 pieces just the following year. The … Continued

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2 years ago

Buying Guide – Our Favourite Watches of 2021… So Far

Certainly, we’re only halfway through February, so it’s a bit too early to call the best watches of the year… just a bit! However, it’s only been two months and brands have presented more than just minor models. In fact, following several months of slow launch calendars, most of the watch manufactures have woken up […]

4 years ago

Interview – Frédéric Arnault, CEO of TAG Heuer, On the Partnership with Porsche

We’ve said it repeatedly, but cars and mechanical watches are a natural match. The dedication to precision and fine mechanics, the passion they arouse, and the fact that many car enthusiasts are also watch aficionados (and vice versa) have made collaborations between watch manufactures and car brands a classic cocktail of our industry. But not […]

4 years ago

In-Depth – TAG Heuer and Porsche Unite Forces, With the New Carrera Porsche Chronograph

The alliance between TAG Heuer and Porsche is the culmination of a fascinating and entwined history marked by an obsession with speed and motorsports. Envisioned as a collaboration ranging from competition to product development, the partnership between the two powerhouses is celebrated with a 44mm TAG Heuer Carrera Porsche Chronograph. For many, this partnership is […]

4 years ago

Buying Guide – MONOCHROME’s Favourite Dive Watches of 2020

Dive watches… are not even a style or a category of watches anymore, but a proper market with its own codes, its icons, its contenders, its specifications and its aficionados. Needless to say that a well-built and nicely designed dive watch is almost a necessity for accessible or luxury watch brands, with only a minority […]

4 years ago