The concept of tool watches isn’t clearly defined. It can be a diver, it can be a chronograph, it can be a pilot’s watch. But what we’ll look at today are instrument pieces for adventure, watches that can perform in most situations: on land, in the air or below the sea level. Tools in their purest […]
Today, TAG Heuer celebrates the unveiling of the fourth timepiece in the Monaco 50th Anniversary saga in the Gallery of Horyuji Treasures at the Tokyo National Museum in Japan. After a funky 1970s Green version and a bold, fiery red racing-inspired model for the 1980s and a sleek, industrial-like edition for the 1990s, it is time […]
TAG Heuer is hugely popular for its automotive heritage and its racing chronographs. But the brand also has rich nautical and water-sport credentials, in particular with the Aquaracer dive watch collection. Launched in 2004/2005 as a direct descendant of the 2000 series, the Aquaracer line is now one of the pillars of the TAG Heuer […]
Saturday means another kind of mechanics here, at MONOCHROME. As every week, we share with you our second passion: cars (like real cars, those that smell and make some noise). For this week’s Petrolhead Corner installment we visited Red Bull Racing in Milton Keynes to have a chat about the bond between TAG Heuer and Red Bull. The relation between TAG and motorsports isn’t anything new; it was initiated long time ago by Mr. Jack Heuer himsel. In Milton Keynes we found out why relative newbie, Red Bull Racing, was the right partner to build the strongest collaboration on the grid.
The TAG Heuer Carrera might be one of the best-known watches of the industry, it is hard to say that modern editions are on the elegant side. They are sporty, bold or can even be cool, but they don’t fly under the radar – this one, with the previous design, is a good example. The brand has, however, decided to add a new iteration with a more casual, slightly redesigned case and dial. Meet the new TAG Heuer Carrera Calibre 16 Chronograph.
In 1969, Heuer (which would become TAG Heuer) revolutionized the watch industry with two great introductions… First is, of course, the launch of the calibre 11, one of three first automatic chronograph movements ever created. Second was the introduction of a watch that would later become an icon (but that wasn’t that successful back then…) […]
In 1969, Heuer (which will become TAG Heuer) revolutionized the watch industry with two great introductions… First is, of course, the reveal of the calibre 11, one of three first automatic chronograph movements ever created. Second was the introduction of a watch that will later become an icon (but that wasn’t that successful back then…) […]
Today in New York, TAG Heuer just presented the third of five limited-edition timepieces to mark the Heuer Monaco’s 50th anniversary. We could have expected the brand to come with faithful vintage re-editions, but instead, TAG Heuer will create 5 watches inspired by 5 different decades. After a funky 1970s Green version and a bold, fiery red racing-inspired model for the 1980s, it is time to look at the 1990s, a decade driven by industrial-design and street-style fashion. Meet the TAG Heuer Monaco 1989-1999 Limited Edition and its unprecedented grey-blue design.
Watch dials rarely venture to red. Less formal than dark colours, red grabs your attention. But red can be very attractive and elegant, as you’ll see. Especially if you are confident in your ability to carry off colours or like to stand out from the crowd. If this is the case, we have rounded up […]
Innovation can be a rather confusing buzzword in the world of watches, an industry full of tradition and somehow playing on the “old-school” concept. Still, the Swiss watchmaking industry continues to innovate and to surprise us – and 2019 already had its lot of crazy advanced timepieces. So here are 5 developments that take mechanical […]