Our videos, which we’d prefer to call “in-depth movies”, are something we’re very proud of, here at MONOCHROME. We take a lot of time and energy to produce them since we believe that seeing a watch or a concept in video and not in photo dramatically helps to understand the beauty that is hidden in […]
1969 certainly was an eventful year. It is a year I would have loved to live: this was the year of the legendary music festival Woodstock; 1969 witnessed the first flight of the supersonic plane Concorde; the Rolling Stones recorded Let It Bleed; the Beatles gave the world Abbey Road; and Easy Rider and Once […]
1969 was a revolutionary year for watchmaking with the advent of the automatic chronograph with three distinct projects presented almost simultaneously. Fifty years down the line, Zenith has been celebrating the 50th anniversary of the El Primero with great fanfare, Seiko commemorates 50 years of automatic chronographs, and TAG Heuer pays tribute to its 50-year […]
Yesterday, we introduced the new standard, modern, classic Monaco watch, now equipped with in-house calibre Heuer 02 replacing the now-discontinued blue-dial Monaco Calibre 12… The end of an era. Is it, really? Well, before permanently turning the page on the Calibre 12, TAG Heuer has a special surprise, with a new limited edition… Meet the […]
The 50th-anniversary celebrations of the iconic Monaco watch and its early automatic chronograph movement aren’t over yet – it’s still 2019 after all. Yet, after a series of super-limited editions, one for each decade, it is time to come back to regular production watches. On the occasion of this commemorative year, TAG makes an important move on its classic blue-dial, 3 o’clock-crown Monaco – the modern one, not the Steve McQueen-inspired model. Say goodbye to the Monaco Calibre 12 and its outsourced movement. Say hello to the new TAG Heuer Monaco Heuer 02, with the brand’s own chronograph movement.
#Monaco50 it is! As TAG Heuer has just unveiled the fifth and last watch in the 50-year commemorative collection, the Monaco 2009-2019 model, reviewed here, it is now time for us to finally publish our latest video project: TAG Heuer Monaco 50th Anniversary, From the Origins to The Future! This year, 2019, TAG Heuer is […]
After the four commemorative watches launched so far for the 50th anniversary of the TAG Heuer Monaco, each one celebrating one of these five decades, it is time for the brand to give an end to this story of ultra-limited edition watches. After a funky 1970s green version, a bold, fiery red racing-inspired model for […]
After three years of quartz watches for Max Verstappen, covered here, here and here, his TAG Heuer special edition has now come of age. And despite the autumn rain and a very disappointing race last weekend for the Dutchman, spirits were high during the presentation of a watch that will most likely be sold out […]
The concept of tool watches isn’t clearly defined. It can be a diver, it can be a chronograph, it can be a pilot’s watch. But what we’ll look at today are instrument pieces for adventure, watches that can perform in most situations: on land, in the air or below the sea level. Tools in their purest […]
Today, TAG Heuer celebrates the unveiling of the fourth timepiece in the Monaco 50th Anniversary saga in the Gallery of Horyuji Treasures at the Tokyo National Museum in Japan. After a funky 1970s Green version and a bold, fiery red racing-inspired model for the 1980s and a sleek, industrial-like edition for the 1990s, it is time […]