Category: tag heuer

Introducing – TAG Heuer Carrera Calibre Heuer 02T Tourbillon Nanograph (with Patented Hairspring in Carbon Composite)

After a few years of technically traditional watches, TAG Heuer is back at work with innovation. Known to have been ultra-active in the field of high-frequency, the focus is however different these days, but TAG means “Techniques d’Avant-Garde” after all. Combining watchmaking with scientific discovery, TAG Heuer introduces a state-of-the-art carbon hairspring in the latest interpretation of the Carrera. Meet the TAG Heuer Carrera Calibre Heuer 02T Tourbillon Nanograph – and again, innovation doesn’t necessarily mean insane prices.

5 years ago

Buying Guide – The 10 Best Watches of 2018 from EUR 5,000 to 10,000 (Plus the 11th One)

Just like we did on previous weekends with our Top 10 watches below EUR 2,000 and between EUR 2,000 and 5,000, it is now time to look at the best watches introduced this year in the hyper-strategic EUR 5,000-EUR 10,000 price range – it is certainly where the competition is the fiercer, with most of the “luxury brands” having their core collections (Rolex, IWC, Cartier, Panerai and many more). After long debates at the MONOCHROME redaction room, here are our 10 “best 2018 watches” picks if you’re in the 5k to 10k market.

5 years ago

Video – TAG Heuer Carrera – The Story of an Iconic 55-Year-Old Chronograph

This year, TAG Heuer is celebrating the 55th anniversary of its most iconic watch, the Carrera. Born in 1963, designed by Jack Heuer himself to answer the needs of motorsports pilots, named after one of the most legendary races (the Carrera Panamericana), the recipe was simple: a clean, uncluttered, ultra-legible and reliable instrument to measure […]

5 years ago

Introducing – TAG Heuer Carrera Carbon Heuer 02 and Heuer 02T Limited Editions (Hands-On)

Sleek, lightweight and innovative, carbon is in at TAG Heuer with several limited-edition watches crafted in this material recently – for instance, the Bamford Carbon Monaco or the Carbon Aquaracer models. As the end of the year quickly approaches, it is still time for TAG Heuer to celebrate the 55thanniversary of the Carrera with three Carbon limited edition watches. Based on the modern and modular version of this legendary watch, the brand unveils three new pieces equipped with the Calibre Heuer 02 and Heuer 02T.

5 years ago

Hands-on – TAG Heuer Carrera Fragment – Retro-Style and Calibre Heuer 02

Today, TAG Heuer announces a new partnership with one of the most influential personalities in the world of streetwear: Japanese designer Hiroshi Fujiwara, the face behind the brand Fragment. While some might find a certain interest in this venture, this is clearly not what will get us excited here, at MONOCHROME. However, there is something very special with this new creation… It looks just stunning. Meet the TAG Heuer Carrera Fragment, a reasonably-sized, retro-inspired, back-to-basics Carrera powered by the in-house calibre Heuer 02 – and that is just plain cool.

5 years ago

A Technical Perspective – Understanding Bezels and all the Different Scales

A bezel is a simple but extremely effective tool letting you perform all sorts of tasks: from timing a dive to calculating the average speed of a motorbike, from gauging your fuel supply or the distance of incoming fire to consulting the time in Japan, a bezel gets the job done and jacks up the functionality of your watch. The trick is deciphering what all the markings on the bezel or on the dial (in that case, we talk scales) represent and how to use them.

5 years ago

Hands-on – The new TAG Heuer Carrera Senna Editions (Heuer 02 and Heuer 02T)

Brand ambassadors aren’t new. 30 years ago, TAG Heuer already had several of them, as part of the brand’s marketing strategy. One was, however, more important than others: a true idol named Ayrton Senna. He is the one that made TAG Heuer cool again, back in the 1980s and 1990s, by wearing an admittedly not-so-discreet, Steel-and-Gold, Analogue-Digital TAG Heuer S/el. But at that time, it was the watch to have for F1 fans. Times have changed, Senna is long gone and designs of watches too (for better more than for worse) but TAG still relies on Ayrton’s aura to create F1-oriented timepieces – and the recently introduced Carrera Senna Editions with Heuer 02 and Heuer 02T Tourbillon movements still retain the cool-factor of “Magic Senna”.

6 years ago

Industry News – Appointments at LVMH: New Head of Watchmaking Division and Frédéric Arnault Head of Strategy at TAG Heuer

In an article published yesterday by French business magazine Challenges (see the article here, in French), it seems that the Watchmaking Division of LVMH (TAG Heuer, Hublot, Zenith) is about to be reshuffled. The article mentions (without sources or quotes) two important appointments: Frédéric Arnault, the 23 years old son of Bernard Arnault (CEO of LVMH), gets a new position at TAG Heuer and Stéphane Bianchi is appointed at the head of the Watchmaking Division.

6 years ago

Hands-on – TAG Heuer Carbon Aquaracer Calibre 5 Special Series – a New Trilogy of Divers with Carbon Details

Move over ceramic, here comes carbon. Carbon fibre is the flavour of the day in the material world giving watches a high-tech stealth look associated with the world of F1 and competitive sailing. Following in the wake of the highly successful Carbon Monaco customized by Bamford, TAG Heuer presents three Aquaracer models decked out with carbon fibre details and housed in a 41mm black PVD-coated titanium hull. All three Aquaracers, differentiated by their colour schemes, will be put on sale today, along with the much anticipated Monaco Bamford unveiled back in March 2018. Before we look at the three models in detail, two points need clarifying: the Aquaracers have not been customized by Bamford and the cases, unlike the Monaco Bamford, are not made from solid carbon fibre. There are carbon fibre details on the case, however, and the good news for fans of the Aquaracer is that you can get the same cool look of a customized Bamford for roughly half the price.

6 years ago