This year, TAG Heuer is celebrating the 55th anniversary of its most iconic watch, the Carrera. Born in 1963, designed by Jack Heuer himself to answer the needs of motorsports pilots, named after one of the most legendary races (the Carrera Panamericana), the recipe was simple: a clean, uncluttered, ultra-legible and reliable instrument to measure […]
Sleek, lightweight and innovative, carbon is in at TAG Heuer with several limited-edition watches crafted in this material recently – for instance, the Bamford Carbon Monaco or the Carbon Aquaracer models. As the end of the year quickly approaches, it is still time for TAG Heuer to celebrate the 55thanniversary of the Carrera with three Carbon limited edition watches. Based on the modern and modular version of this legendary watch, the brand unveils three new pieces equipped with the Calibre Heuer 02 and Heuer 02T.
Today, TAG Heuer announces a new partnership with one of the most influential personalities in the world of streetwear: Japanese designer Hiroshi Fujiwara, the face behind the brand Fragment. While some might find a certain interest in this venture, this is clearly not what will get us excited here, at MONOCHROME. However, there is something very special with this new creation… It looks just stunning. Meet the TAG Heuer Carrera Fragment, a reasonably-sized, retro-inspired, back-to-basics Carrera powered by the in-house calibre Heuer 02 – and that is just plain cool.
Following the controversial outcome of the Brazilian Grand Prix, we had the chance to sit down with the hottest ticket on the grid right now as TAG Heuer releases a new watch dedicated to Max Verstappen. Third in line, after the orange and red strap versions from 2016 and 2017, we now get a metal […]
A bezel is a simple but extremely effective tool letting you perform all sorts of tasks: from timing a dive to calculating the average speed of a motorbike, from gauging your fuel supply or the distance of incoming fire to consulting the time in Japan, a bezel gets the job done and jacks up the functionality of your watch. The trick is deciphering what all the markings on the bezel or on the dial (in that case, we talk scales) represent and how to use them.
Brand ambassadors aren’t new. 30 years ago, TAG Heuer already had several of them, as part of the brand’s marketing strategy. One was, however, more important than others: a true idol named Ayrton Senna. He is the one that made TAG Heuer cool again, back in the 1980s and 1990s, by wearing an admittedly not-so-discreet, Steel-and-Gold, Analogue-Digital TAG Heuer S/el. But at that time, it was the watch to have for F1 fans. Times have changed, Senna is long gone and designs of watches too (for better more than for worse) but TAG still relies on Ayrton’s aura to create F1-oriented timepieces – and the recently introduced Carrera Senna Editions with Heuer 02 and Heuer 02T Tourbillon movements still retain the cool-factor of “Magic Senna”.
In an article published yesterday by French business magazine Challenges (see the article here, in French), it seems that the Watchmaking Division of LVMH (TAG Heuer, Hublot, Zenith) is about to be reshuffled. The article mentions (without sources or quotes) two important appointments: Frédéric Arnault, the 23 years old son of Bernard Arnault (CEO of LVMH), gets a new position at TAG Heuer and Stéphane Bianchi is appointed at the head of the Watchmaking Division.
Move over ceramic, here comes carbon. Carbon fibre is the flavour of the day in the material world giving watches a high-tech stealth look associated with the world of F1 and competitive sailing. Following in the wake of the highly successful Carbon Monaco customized by Bamford, TAG Heuer presents three Aquaracer models decked out with carbon fibre details and housed in a 41mm black PVD-coated titanium hull. All three Aquaracers, differentiated by their colour schemes, will be put on sale today, along with the much anticipated Monaco Bamford unveiled back in March 2018. Before we look at the three models in detail, two points need clarifying: the Aquaracers have not been customized by Bamford and the cases, unlike the Monaco Bamford, are not made from solid carbon fibre. There are carbon fibre details on the case, however, and the good news for fans of the Aquaracer is that you can get the same cool look of a customized Bamford for roughly half the price.
The chronograph is one of the most popular complications today. It is even more than a complication and has become a watch category in itself. It is stylish, practical and boasts a serious amount of technical complexity. For watch connoisseurs, there aren’t many experiences that are as rewarding as pressing the pushers of a stopwatch […]
There is good news for women today: wearing an oversized men’s sports watch is a thing of the past, and we are finally getting some of the coolest sports watches on the market in sizes designed to fit our wrists. Watch brands have understood that there are women out there who want the performance and dynamic look of sports watches, but do not want to wear massive men’s models. Here are our top five sports candidates that combine resilience, water-resistance and sexy sporty styling – ideal everyday companions that won’t fall off your wrist – and, of course, all are mechanical.