Category: tag heuer

Hands-on – TAG Heuer Carrera Fragment – Retro-Style and Calibre Heuer 02

Today, TAG Heuer announces a new partnership with one of the most influential personalities in the world of streetwear: Japanese designer Hiroshi Fujiwara, the face behind the brand Fragment. While some might find a certain interest in this venture, this is clearly not what will get us excited here, at MONOCHROME. However, there is something very special with this new creation… It looks just stunning. Meet the TAG Heuer Carrera Fragment, a reasonably-sized, retro-inspired, back-to-basics Carrera powered by the in-house calibre Heuer 02 – and that is just plain cool.

6 years ago

A Technical Perspective – Understanding Bezels and all the Different Scales

A bezel is a simple but extremely effective tool letting you perform all sorts of tasks: from timing a dive to calculating the average speed of a motorbike, from gauging your fuel supply or the distance of incoming fire to consulting the time in Japan, a bezel gets the job done and jacks up the functionality of your watch. The trick is deciphering what all the markings on the bezel or on the dial (in that case, we talk scales) represent and how to use them.

6 years ago

Hands-on – The new TAG Heuer Carrera Senna Editions (Heuer 02 and Heuer 02T)

Brand ambassadors aren’t new. 30 years ago, TAG Heuer already had several of them, as part of the brand’s marketing strategy. One was, however, more important than others: a true idol named Ayrton Senna. He is the one that made TAG Heuer cool again, back in the 1980s and 1990s, by wearing an admittedly not-so-discreet, Steel-and-Gold, Analogue-Digital TAG Heuer S/el. But at that time, it was the watch to have for F1 fans. Times have changed, Senna is long gone and designs of watches too (for better more than for worse) but TAG still relies on Ayrton’s aura to create F1-oriented timepieces – and the recently introduced Carrera Senna Editions with Heuer 02 and Heuer 02T Tourbillon movements still retain the cool-factor of “Magic Senna”.

6 years ago

Industry News – Appointments at LVMH: New Head of Watchmaking Division and Frédéric Arnault Head of Strategy at TAG Heuer

In an article published yesterday by French business magazine Challenges (see the article here, in French), it seems that the Watchmaking Division of LVMH (TAG Heuer, Hublot, Zenith) is about to be reshuffled. The article mentions (without sources or quotes) two important appointments: Frédéric Arnault, the 23 years old son of Bernard Arnault (CEO of LVMH), gets a new position at TAG Heuer and Stéphane Bianchi is appointed at the head of the Watchmaking Division.

6 years ago

Hands-on – TAG Heuer Carbon Aquaracer Calibre 5 Special Series – a New Trilogy of Divers with Carbon Details

Move over ceramic, here comes carbon. Carbon fibre is the flavour of the day in the material world giving watches a high-tech stealth look associated with the world of F1 and competitive sailing. Following in the wake of the highly successful Carbon Monaco customized by Bamford, TAG Heuer presents three Aquaracer models decked out with carbon fibre details and housed in a 41mm black PVD-coated titanium hull. All three Aquaracers, differentiated by their colour schemes, will be put on sale today, along with the much anticipated Monaco Bamford unveiled back in March 2018. Before we look at the three models in detail, two points need clarifying: the Aquaracers have not been customized by Bamford and the cases, unlike the Monaco Bamford, are not made from solid carbon fibre. There are carbon fibre details on the case, however, and the good news for fans of the Aquaracer is that you can get the same cool look of a customized Bamford for roughly half the price.

6 years ago

Buying Guide – The 10 Most Iconic Chronographs You Can Buy in 2018

The chronograph is one of the most popular complications today. It is even more than a complication and has become a watch category in itself. It is stylish, practical and boasts a serious amount of technical complexity. For watch connoisseurs, there aren’t many experiences that are as rewarding as pressing the pushers of a stopwatch […]

6 years ago

Buying Guide – 5 Cool Sports Watches for Women under EUR 5,000

There is good news for women today: wearing an oversized men’s sports watch is a thing of the past, and we are finally getting some of the coolest sports watches on the market in sizes designed to fit our wrists. Watch brands have understood that there are women out there who want the performance and dynamic look of sports watches, but do not want to wear massive men’s models. Here are our top five sports candidates that combine resilience, water-resistance and sexy sporty styling – ideal everyday companions that won’t fall off your wrist – and, of course, all are mechanical.

6 years ago

Hands-on – The new TAG Heuer Carrera Heuer 01 Manchester United Special Edition

Over the past few years, TAG Heuer has established a series of partnerships in the world of football/soccer: brand ambassadors (Mats Hummels…), championships (Premier League, LFP, LaLiga, Bundesliga, Major League Soccer…) and several clubs, including Manchester United, one of the most popular and successful sports teams in the world. Born 140 years ago, Manchester United has won 66 trophies including no fewer than 20 English league titles! For its third season as the team official timekeeper, TAG Heuer is launching two new special editions in the frame of the ‘Red Devils’ United States tour this summer: a Carrera Heuer 01 and a Formula One.

6 years ago

Industry News – First-Half 2018 Results of LVMH Watches and Jewelry Division On The Rise

Today, just after the closing of the Paris Stock Exchange, luxury powerhouse LVMH (Louis Vuitton Moët Hennessy) announced its First-Half 2018 results. After showing strong results at the end of the year 2017, the group continues its progression, both in terms of sales and profitability. As for the Watches and Jewelry Division, the brands under portfolio follow the same trend, with a strong growth again for sales and profits.

7 years ago