Introducing – The New TAG Heuer Monaco Split-Seconds Chronograph in TH Titanium

In 2024, TAG Heuer went back to complications and expanded the Monaco collection with a split-second chronograph in blue and racing red. Following the presentation of a bold F1 red-and-white limited edition at Watches and Wonders, we now see the fourth iteration of the concept, this time innovating through materials. Meet the all-new TH Titanium […]

5 months ago

First Look – The Racing-Inspired TAG Heuer Monaco Chronograph Stopwatch

TAG Heuer keeps strengthening its links with motorsport and the history of racing… Among other initiatives, LVMH and TAG Heuer just signed a major deal with Formula 1, and the brand has just become the first title partner of the Monaco Grand Prix, which is now the Formula 1 TAG Heuer Grand Prix de Monaco. […]

5 months ago

First Look – The New White Dial TAG Heuer Monaco Chronograph x Gulf

The TAG Heuer Monaco needs little to no introduction. Launched in 1969, this distinctive square-shaped chronograph emerged during the golden age of motor racing. At that time, Heuer was renowned for its chronographs, stopwatches and dashboard instruments, integral to motorsport timing. In the same period, in a collaboration with other makers, Heuer presented one of […]

5 months ago

Recap – The Best Sub-5k Watches From Watches & Wonders 2025

We’re coming back down to earth for a more sensible and approachable watchmaking, after the slew of high-end and ultra-complicated watches. Obviously, tourbillon or perpetual calendar watches aren’t for everyone’s budget, but luckily, there are still plenty of very endearing watches for those with a more limited budget. As we set our sights on the […]

6 months ago

Trends – Bracelets Were Probably the Stars of the Show during the Geneva Watch Week

With the massive return in popularity of integrated bracelet watches in the past few years, metal bracelets have made a sensational comeback, to the point where these are no longer exclusive to sports watches. But how annoying is it to see a brilliantly designed watch, on which the brand has taken great attention to detail […]

6 months ago

First Look – TAG Heuer Brings a Beads-of-Rice Bracelet to the Carrera Glassbox Collection

Bracelets are a perfect example of how functionality and aesthetics work harmoniously, producing visually striking and surprisingly practical, literally pleasing results. A well-crafted bracelet elevates the value of a watch, which is why collectors pay such close attention to them – far more than the average wearer, for whom metal links may seem simple and […]

7 months ago

First Look – TAG Heuer Refreshes its Carrera Day-Date and Carrera Twin-Time Models

Jack Heuer’s Carrera chronograph is the stuff of legends. Released in 1963 and named after the dangerous Carrera Panamericana, the Carrera is still TAG Heuer’s flagship model. The current Carrera collection has eight sub-families, including the recently introduced Date family, home to the Day-Date and Twin-Time models. Released just four years ago, the Day-Date and […]

7 months ago

First Look – The New TAG Heuer Carrera Glassbox Purple Editions

The TAG Heuer Carrera requires little to no introduction anymore. With its name inspired by the perilous Carrera Panamericana race, the model became one of the most iconic racing-inspired watches. Since its introduction in 1963, its design has evolved in many directions. Presented in 2023, marking the 60th anniversary of the collection, the handsome Carrera […]

9 months ago

First Look – Two New Pastel Colours for the TAG Heuer Carrera Date 36mm

The TAG Heuer Carrera Date 36mm is designed to captivate both men and women, all thanks to its versatile unisex diameter. Within the collection, however, some models naturally lean towards a more traditionally feminine appeal, enhanced using soft colours and diamond-adorned dials. The two latest additions to the colourful lineup, featuring delicate powdery pink and […]

9 months ago

First Look – The TAG Heuer Carrera Chronograph Glassbox goes Precious

TAG Heuer’s Carrera has been basking in the limelight for 62 years now, a timeless racing-inspired chronograph designed by Jack Heuer in 1963, named after the Carrera Panamericana Road race. Celebrating its 60th anniversary in 2023, TAG Heuer introduced a compact 39mm edition of the Carrera with a pronounced domed sapphire crystal, imitating the look […]

9 months ago