While rumours had circulated for some time, the confirmation has now been made. As Formula 1 gears up to celebrate its 75th anniversary in 2025, there’s major news shaking up its sponsorship landscape. LVMH, the world’s largest luxury conglomerate, has officially signed on as a Global Partner of Formula 1 in a groundbreaking 10-year deal, […]
Racing green… Probably one of the most emblematic colours in motorsport. We have to remember that, in the early days of car racing, colours were not just decorative, but racing drivers competed with liveries representing their country – Italian red, German silver, French blue (featured in last year’s limited edition) and, of course, British racing […]
This year, TAG Heuer is expanding its lineup by introducing a new collection, the Carrera Extreme Sport series with 6 different models, blending the brand’s legendary racing heritage with advanced materials and innovative design. Earlier this year, the brand unveiled the Carrera Chronograph x Porsche 963 in time for the 24h of Le Mans, paying […]
In the past, our friends at Hodinkee have collaborated with TAG Heuer to create exciting timepieces like the Carrera Skipper and Carrera Dato. This year, they present a fresh take on the iconic Abercrombie & Fitch Seafarer, which Heuer produced for the American retailer from the 1950s until the mid-1970s. We gladly present the new […]
When TAG Heuer released its Carrera Chronograph Tourbillon in 2016, it created a sensation on the watch market. It was not because of its double complications or its imposing 45mm case and skeletonised dial but because it featured an in-house integrated chronograph movement with a tourbillon regulator (Heuer 02T) and a hyper-aggressive price tag of […]
It wasn’t so long ago when LVMH, the French luxury powerhouse, announced shifts in top management positions. In January 2024, the group announced the creation of a new entity, LVMH Watches, as well as its CEO, Frédéric Arnault, the son of the Group’s owner Bernard Arnault and ex-CEO of TAG Heuer. As a consequence, Julien […]
Following a complete and welcomed overhaul of the TAG Heuer Aquaracer Professional 300 Automatic collection in 2021, last month the brand introduced its latest updated models in the series, with five new Aquaracer Professional 300 Date and three Aquaracer Professional 300 GMT versions, with captivating new dials, slightly reduced case sizes, and powered by the […]
“Racing is life; anything that happens before or after is just waiting.” Famous words by Michael Delaney, Steve McQueen’s character in the legendary 1971 movie Le Mans. And while there’s far more to life than racing, to a Petrolhead, it does make absolute sense. It’s the thrill of fast-paced cars being pushed on winding roads […]
Changes to the appearance are often a more frequent feature of the TAG Heuer Monaco series than groundbreaking innovation in its mechanics. And over the years the brand almost always successfully implemented the use of new materials and updated designs, with the recent 2023 introduction of open-worked dials to the collection preceding the launch of […]
This weekend, on Saturday the 15th, we’ll be attending one of the most legendary car races of all time, the 101st edition of the 24h of Le Mans. And just like in Formula 1, watches are everywhere. While Rolex is the official timekeeper of the event, many watch brands are also sponsoring teams, such as […]