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LIVE FROM MONACO – TAG Heuer unveils Carrera Heuer01 SENNA 2017 edition in tribute to the legendary Brazilian driver (live pics, specs and pricing)

TAG Heuer celebrates the 30th anniversary of Ayrton Senna first win at the Monaco Grand Prix releasing three special editions watches in tribute to the legendary Brazilian driver. In his brilliant, too-brief career, Ayrton Senna roared to three world championships, 41 victories and 65 pole positions and he is regarded as one of the best -if not the best ever- drivers in F1! The watches were unveiled this week-end in Monaco in presence of Bianca Senna, the champion’s niece.

The 10 Stories You Enjoyed Most During Baselworld 2017

Baselworld 2017 is over. Thus, we, at the redaction, have to come with our Top 10 watches of the show. You’ve already seen Xavier Markl’s picks and Frank Geelen’s top 10 watches, combined with a quite critical take on the fair. And don’t worry, my best of the show will come later this week. But what about you, readers? What are the 10 watches you enjoyed most during Baselworld 2017? The deal is simple: what were the 10 most read articles from the 22nd of March till the 30th of March 2017. And the result is not that surprising…

Baselworld 2017 – The Final Version of the TAG Heuer Autavia 2017 (Plus an Unexpected Panda “Jack Heuer” Special Edition)

This is it, the big one for TAG Heuer this year, the commercial version of that highly awaited Autavia 2017 Reedition. Most probably, you already heard about this watch, and we, at Monochrome-Watches, covered it when we saw the prototype and its movement. But now, that’s the one you’ll find tomorrow (literally) in stores. Here is the the Final Version of the TAG Heuer Autavia 2017 – plus an unexpected Panda “Jack Heuer” Special Edition.

Baselworld 2017 – The Final Version of the TAG Heuer Autavia 2017

TAG Heuer Introduces Modular, Customisable Smartwatch with Mechanical Analogue Option

The TAG Heuer Connected Modular 45, the sports watchmaker’s second generation smartwatch looks a lot like the first, but it’s been significantly improved design-wise. While the software remains similar, the hardware, namely all the external parts of the 45mm case, is customisable. A total of 56 different variations are available, created with various options for the bezel, lugs, […]

Hublot & TAG Heuer Sponsorships: Is Biver secretly the God of Gamblers?

If you’re a soccer fan and you’ve been in the watch industry long enough, you start to see patterns in the many sponsorships which can develop during the course of a few seasons – some of them are surprisingly magical – no, I’m not going to wax lyrical about how mechanical watches represent the…

Throwback Sundays: Six Extraordinary Watches from Entry-Level Brands, from Our Archives

When one talks about interesting or extraordinary watches, it is usually the independents or the luxury watchmakers that comes into the conversation. It is not unusual, considering that many entry-level manufacturers do not produce watches that are either controversial in design, or timepieces that feature the high-end complications. …

Hands-on with the avant garde TAG Heuer Carrera Chronograph Tourbillon

TAG Heuer has built its reputation upon being “avant garde” and what is more avant garde than a $15.000 watch with flying tourbillon and chronograph?

Chronographs: The Most Beloved Complication?

If there is one type of complications that is most popular, it has to be the chronograph. Nearly all brands have one (or more) in their collection, and there are only few watch connoisseurs and collectors that don’t have one as well.

Reverse Panda – The Return of a Design Classic

Reverse Panda Around this time of the year some watch websites already start to speculate about the latest novelties brands will release during BaselWorld. There are trends however, patterns if you like, that come in waves year after year and will have an impact on the novelties. Just think about the emergence of smart and […]

Watch Dandy

Category: tag heuer