Hublot & TAG Heuer Sponsorships: Is Biver secretly the God of Gamblers?

If you’re a soccer fan and you’ve been in the watch industry long enough, you start to see patterns in the many sponsorships which can develop during the course of a few seasons – some of them are surprisingly magical – no, I’m not going to wax lyrical about how mechanical watches represent the…

8 years ago

Chronographs: The Most Beloved Complication?

If there is one type of complications that is most popular, it has to be the chronograph. Nearly all brands have one (or more) in their collection, and there are only few watch connoisseurs and collectors that don’t have one as well.

8 years ago

Reverse Panda – The Return of a Design Classic

Reverse Panda Around this time of the year some watch websites already start to speculate about the latest novelties brands will release during BaselWorld. There are trends however, patterns if you like, that come in waves year after year and will have an impact on the novelties. Just think about the emergence of smart and […]

8 years ago

Is Commercialism by another name, Democratisation?

Increasingly, watch fairs like SIHH and Baselworld are headlined by the complications of the grandest and most expensive forms. They’re beautiful, head-turning and as a result, outclass most of the other watches a brand might release. A common joke (warning: it’s fairly gauche) amongst men is the fear of going to bed with a…

8 years ago

TAG Heuer Shrinks its Bestselling Chronograph with the Carrera Heuer-01 43mm

TAG Heuer‘s top selling wristwatch is the Carrera Heuer-01, a chronograph featuring an appealing see-through dial that reveals the mechanics below. Priced at under SFr5000, equivalent to US$5000, the skeleton dial Carrera Heuer-01 is a large 45mm in diameter, making unwieldy for some. Now the same aesthetic is available on a more manageably sized 43mm model. While the […]

8 years ago

Pre-Baselworld 2017 – TAG Heuer Carrera Heuer-01 43 mm, now in Skeleton Version

Since its inception in 2015, the TAG Heuer Carrera Heuer-01 has quickly become the emblematic model of the brand, being also one of its best-sellers – which is surprising, first because of the look, rather in opposition with the previous creations, and because of its price positioning, as being one of the upper-range watches. While in …

8 years ago

Throwback Sundays: Six Watch Recommendations for Running Errands, from Our Archives

Imagine yourself in this situation: you need to head down to a supermarket that is ten minutes away to grab some ingredients that have just run out. As a Watch-Idiot-Savant (WIS), you would not want to leave the house without wearing a watch, and yet you also not want to wear something that is too pricey too. Well, what will you choose?…

8 years ago