TAG Heuer Introduces Modular, Customisable Smartwatch with Mechanical Analogue Option

The TAG Heuer Connected Modular 45, the sports watchmaker’s second generation smartwatch looks a lot like the first, but it’s been significantly improved design-wise. While the software remains similar, the hardware, namely all the external parts of the 45mm case, is customisable. A total of 56 different variations are available, created with various options for the bezel, lugs, […]

8 years ago

Hublot & TAG Heuer Sponsorships: Is Biver secretly the God of Gamblers?

If you’re a soccer fan and you’ve been in the watch industry long enough, you start to see patterns in the many sponsorships which can develop during the course of a few seasons – some of them are surprisingly magical – no, I’m not going to wax lyrical about how mechanical watches represent the…

8 years ago

Chronographs: The Most Beloved Complication?

If there is one type of complications that is most popular, it has to be the chronograph. Nearly all brands have one (or more) in their collection, and there are only few watch connoisseurs and collectors that don’t have one as well.

8 years ago

Reverse Panda – The Return of a Design Classic

Reverse Panda Around this time of the year some watch websites already start to speculate about the latest novelties brands will release during BaselWorld. There are trends however, patterns if you like, that come in waves year after year and will have an impact on the novelties. Just think about the emergence of smart and […]

8 years ago

Is Commercialism by another name, Democratisation?

Increasingly, watch fairs like SIHH and Baselworld are headlined by the complications of the grandest and most expensive forms. They’re beautiful, head-turning and as a result, outclass most of the other watches a brand might release. A common joke (warning: it’s fairly gauche) amongst men is the fear of going to bed with a…

8 years ago

TAG Heuer Shrinks its Bestselling Chronograph with the Carrera Heuer-01 43mm

TAG Heuer‘s top selling wristwatch is the Carrera Heuer-01, a chronograph featuring an appealing see-through dial that reveals the mechanics below. Priced at under SFr5000, equivalent to US$5000, the skeleton dial Carrera Heuer-01 is a large 45mm in diameter, making unwieldy for some. Now the same aesthetic is available on a more manageably sized 43mm model. While the […]

8 years ago