Increasingly, watch fairs like SIHH and Baselworld are headlined by the complications of the grandest and most expensive forms. They’re beautiful, head-turning and as a result, outclass most of the other watches a brand might release. A common joke (warning: it’s fairly gauche) amongst men is the fear of going to bed with a…
Preparing for next month’s Baselworld 2017, Tag Heuer reimagined its signature Carrera Heuer-01 Skeleton Manufacture Chronograph watch.
TAG Heuer‘s top selling wristwatch is the Carrera Heuer-01, a chronograph featuring an appealing see-through dial that reveals the mechanics below. Priced at under SFr5000, equivalent to US$5000, the skeleton dial Carrera Heuer-01 is a large 45mm in diameter, making unwieldy for some. Now the same aesthetic is available on a more manageably sized 43mm model. While the […]
Since its inception in 2015, the TAG Heuer Carrera Heuer-01 has quickly become the emblematic model of the brand, being also one of its best-sellers – which is surprising, first because of the look, rather in opposition with the previous creations, and because of its price positioning, as being one of the upper-range watches. While in …
Imagine yourself in this situation: you need to head down to a supermarket that is ten minutes away to grab some ingredients that have just run out. As a Watch-Idiot-Savant (WIS), you would not want to leave the house without wearing a watch, and yet you also not want to wear something that is too pricey too. Well, what will you choose?…
TAG Heuer CEO and head of LVMH Watch Division Jean-Claude Biver introduced famed Latin musician J. Balvin as the brand’s newest face.
Watch collectors (despite at times being possessed of geek-depth level of research and knowledge) is often prone to the same psychological quirks as any other average consumer. “In-house” is often just like any other criteria used to quantify a desirable, sometimes deeply technical object into a handful of easily digested…
Under legendary coach Alex Ferguson, Manchester United had an equally epic run – winning 38 trophies, including 13 Premier League titles, 5 FA Cups and 2 UEFA Champions Leagues, between 1986 and 2013. Ferguson’s eventual retirement heralded a series of unfortunate events of the club – abysmal playing, losses…
It couldn’t have been any more historic: the New England Patriots winning the Super Bowl. They did it in a way unique in Super Bowl history, making Tom Brady the first and only quarterback ever to have won five championships rings! There is probably no better example of #DontCrackUnderPressure, TAG-Heuer’s motto. The brand welcomed back Tom Brady in Boston after his historic victory at Sonsie Restaurant on Wednesday evening to celebrate his win with over 200 guests.
The fact that the LVMH Watch Division, led by J.C. Biver, is quite inclined in sports partnerships is no secret. There are dozens of them. Today, the Group brings back on board one of their long-time partners, Manchester United. Indeed, the Football Club was partnering with sister-brand Hublot in the early 2010s, before moving to another Swiss brand. Well, the team is back in Biver’s portfolio, as a partnership was signed between TAG Heuer and Manchester United in 2016, TAG being official timekeeper. Both partners now just announce the creation of two TAG Heuer Manchester United Special Edition Chronographs, based on the Carrera Heuer-01 and the Formula 1.