Since its inception in 2015, the TAG Heuer Carrera Heuer-01 has quickly become the emblematic model of the brand, being also one of its best-sellers – which is surprising, first because of the look, rather in opposition with the previous creations, and because of its price positioning, as being one of the upper-range watches. While in …
Imagine yourself in this situation: you need to head down to a supermarket that is ten minutes away to grab some ingredients that have just run out. As a Watch-Idiot-Savant (WIS), you would not want to leave the house without wearing a watch, and yet you also not want to wear something that is too pricey too. Well, what will you choose?…
TAG Heuer CEO and head of LVMH Watch Division Jean-Claude Biver introduced famed Latin musician J. Balvin as the brand’s newest face.
Watch collectors (despite at times being possessed of geek-depth level of research and knowledge) is often prone to the same psychological quirks as any other average consumer. “In-house” is often just like any other criteria used to quantify a desirable, sometimes deeply technical object into a handful of easily digested…
Under legendary coach Alex Ferguson, Manchester United had an equally epic run – winning 38 trophies, including 13 Premier League titles, 5 FA Cups and 2 UEFA Champions Leagues, between 1986 and 2013. Ferguson’s eventual retirement heralded a series of unfortunate events of the club – abysmal playing, losses…
It couldn’t have been any more historic: the New England Patriots winning the Super Bowl. They did it in a way unique in Super Bowl history, making Tom Brady the first and only quarterback ever to have won five championships rings! There is probably no better example of #DontCrackUnderPressure, TAG-Heuer’s motto. The brand welcomed back Tom Brady in Boston after his historic victory at Sonsie Restaurant on Wednesday evening to celebrate his win with over 200 guests.
The fact that the LVMH Watch Division, led by J.C. Biver, is quite inclined in sports partnerships is no secret. There are dozens of them. Today, the Group brings back on board one of their long-time partners, Manchester United. Indeed, the Football Club was partnering with sister-brand Hublot in the early 2010s, before moving to another Swiss brand. Well, the team is back in Biver’s portfolio, as a partnership was signed between TAG Heuer and Manchester United in 2016, TAG being official timekeeper. Both partners now just announce the creation of two TAG Heuer Manchester United Special Edition Chronographs, based on the Carrera Heuer-01 and the Formula 1.
Now managed by Portuguese great Jose Mourinho, Manchester United appointed TAG Heuer official timekeeper last year, rekindling the relationship between the chief executive Jean-Claude Biver and the club. In his other job as chairman of Hublot, Biver dropped the brand’s sponsorship of the Old Trafford club in 2013 after the retirement of legendary coach Alex Ferguson. The […]
By Martin Green
Under the capable leadership of Jean-Claude Biver, TAG-Heuer is quickly reclaiming the position of being an innovative and creative manufacture, a quality which made them famous in the first place. An important watch to do so is the Carrera HEUER-01. The Carrera has been throughout its history an important model for TAG-Heuer, but the version that was introduced in 2015 not only revamped the watch but was also used to debuted the manufacture caliber HEUER-01. Since that moment the Carrera has become one of the best-selling watches within the TAG-Heuer collection, which is now also available in matt black ceramic.
On the sidelines of SIHH 2017, TAG Heuer and the other watch brands in the LVMH Group (Hublot and Zenith) will be presenting novelties to journalists and retailers who have flocked to Geneva for the week. Following on from the full Black Ceramic Heuer-01 we showed you earlier this week, TAG returns to the roots of its collection, with …