Appealingly sporty and relatively affordable – the basic version sells for just over US$5000 or S$7000 – the Carrera Heuer-01 is TAG Heuer‘s bestselling chronograph. Previously only available in steel, titanium or gold, the Heuer-01 is now available entirely in black ceramic. The case middle, bezel and lugs are in smooth, sandblasted black ceramic, with the option […]
Most of watch lovers might know that in a few days will be the first major watch event of the year, the SIHH 2017. On the sidelines of this massive event, some other brands, traditionally exposing at the Baselworld, are also benefiting from the traffic of journalists, collectors and retailers that the SIHH can drain. One of them is not what you can call small: TAG Heuer. In order to open the festivities of the Geneva Watch Fair 2017 (Hublot and Zenith, both part of the same group, will also expose there), here is the first novelty introduced, the TAG Heuer Carrera Heuer 01 Full Black Matt Ceramic.
Let’s be honest, this past season of Formula 1 was not the most exciting between the usual suspects up front, just like the last three seasons have basically seen one team dominate the whole year. The battle within that team however was particularly exciting, right down to the final meters of the final lap of the final race. Amidst all that internal drama however a few teams and driver’s still managed to steal the absolute show! The talk of the town and the team and driver on everyone’s mind: Red Bull Racing and Max Verstappen! This young Dutchman surprised everyone by pulling off a seemingly impossible achievement; becoming the youngest-ever Grand Prix winner. Along with his teammate, he was the only driver outside of Mercedes this season to clinch a victory, doing things on the track that no one has ever seen before! All of that is here to remind us about the partnership that goes along: TAG Heuer and Red Bull Racing – and the long history of Heuer into F1 timekeeping.
Three days past Christmas and thoughts of the Wise men’s gifts of Gold, Frankincense and Myrrh for the infant Christ led me thinking about the 2014’s seminal TAG Heuer Monaco V4 in rose gold, ruthenium and ceramic. This in turn, led me to consider the other Monaco V4 watches that have come before and after it; I began to…
Urban artist Alec Monopoly is announced as the newly-named art provocateur of Swiss avant-garde watchmaker TAG Heuer during Art Basel.
A reboot of the original, the new Link Lady features the unusual combination of a cushion-shaped case and sculpted s-shaped links. As anyone who was young in the late 1980s or 1990s can attest, the TAG Heuer S/el – short for “sport elegance” – was one of the quintessential watches of the era. Endlessly copied and […]
Alec Monopoly was announced as a new collaboration for TAG Heuer in its art & music universe. Now, opinions have been divided on the cooperation with the famous graffiti artist so let’s take a closer look at what makes this particular collaboration a potential turning point in the modern history of TAG Heuer.
A few days ago, right from the Miami Contemporary Art week, TAG Heuer and its CEO, Jean-Claude Biver (also President of the LVMH Watch Division), announced the appointment of American street-artist Alec Monopoly as Art Provocateur for the Avant-Garde brand. Well, as you may have seen already (it was all over social medial feeds), some reacted quite fiercely to this announcement, judging the collaboration rather irrelevant. However, we were there and we took the time to sit down with Mister Biver and Alec Monopoly, to understand what was behind this appointment. And we can tell you that first, it’s far from being a stupid idea, then it’s a real first in the industry and finally, it’s a great idea for an industry that faces a lack of creativity.
Swiss watchmaker TAG Heuer appoints street artist Alec Monopoly its art provocateur, trusting him to uplift the brand’s creative operations.
Jean-Claude Biver is a well known personality in watchmaking, the closest the industry has to a celebrity chief executive. A gentleman farmer who famously makes his own artisanal cheese, Mr Biver made a fortune reviving Blancpain and Hublot – Swiss business magazine Bilanz estimates his net worth at SFr175m – but he didn’t stop there. Since 2014 he has […]