Three days past Christmas and thoughts of the Wise men’s gifts of Gold, Frankincense and Myrrh for the infant Christ led me thinking about the 2014’s seminal TAG Heuer Monaco V4 in rose gold, ruthenium and ceramic. This in turn, led me to consider the other Monaco V4 watches that have come before and after it; I began to…
Urban artist Alec Monopoly is announced as the newly-named art provocateur of Swiss avant-garde watchmaker TAG Heuer during Art Basel.
A reboot of the original, the new Link Lady features the unusual combination of a cushion-shaped case and sculpted s-shaped links. As anyone who was young in the late 1980s or 1990s can attest, the TAG Heuer S/el – short for “sport elegance” – was one of the quintessential watches of the era. Endlessly copied and […]
Alec Monopoly was announced as a new collaboration for TAG Heuer in its art & music universe. Now, opinions have been divided on the cooperation with the famous graffiti artist so let’s take a closer look at what makes this particular collaboration a potential turning point in the modern history of TAG Heuer.
A few days ago, right from the Miami Contemporary Art week, TAG Heuer and its CEO, Jean-Claude Biver (also President of the LVMH Watch Division), announced the appointment of American street-artist Alec Monopoly as Art Provocateur for the Avant-Garde brand. Well, as you may have seen already (it was all over social medial feeds), some reacted quite fiercely to this announcement, judging the collaboration rather irrelevant. However, we were there and we took the time to sit down with Mister Biver and Alec Monopoly, to understand what was behind this appointment. And we can tell you that first, it’s far from being a stupid idea, then it’s a real first in the industry and finally, it’s a great idea for an industry that faces a lack of creativity.
Swiss watchmaker TAG Heuer appoints street artist Alec Monopoly its art provocateur, trusting him to uplift the brand’s creative operations.
Jean-Claude Biver is a well known personality in watchmaking, the closest the industry has to a celebrity chief executive. A gentleman farmer who famously makes his own artisanal cheese, Mr Biver made a fortune reviving Blancpain and Hublot – Swiss business magazine Bilanz estimates his net worth at SFr175m – but he didn’t stop there. Since 2014 he has […]
Watch trends from Haute Time expert Greg Simonian of Westime.
Just like the media and entertainment industry, the watchmaking world also has its awards, in the name of the Grand Prix d’Horlogerie de Genève or GPHG 2016 – also known as the Watchmaking World’s Academy Awards. Last year, the Grand Prix was given to Robert Greubel and Stephen Forsey, with their Tourbillon 24 Secondes Inclined Vision, and a Jury Award for Watchmaking was given to Vacheron Constantin’s three master watchmakers who created what is the most complicated watch in the world, the 57260. This year, we have our own Xavier Markl attending the show and me, behind my keyboard, writing live so you can have the results as soon the ceremony finishes. And this year, the Ferdinand Berthoud Chronométrie Ferdinand Berthoud FB1 is awarded with the Grand Prix / “Aiguille d’Or”.
I hated every minute of training, but I said: Don’t quit. Suffer now and live the rest of your life as a champion. Could this be the silver-tongued boxing champion’s own version of “Don’t crack under pressure”? Muhammad Ali was not just one of the greatest heavyweight boxers of all time, he was also a vocal civil right activist with a legendary never-back-down attitude. Last month, at a charity boxing event hosted at Gleason’s Gym, Brooklyn’s legendary boxing club and Ali’s old stomping ground, TAG Heuer unveiled a collection of special edition steel watches to pay tribute to Muhammad Ali. Inspired by the brand’s 1950s Ring-Master watch – a stopwatch featuring interchangeable rings for timing different sports including boxing – we take a hands on look at the TAG Heuer Carrera Caliber 5 Ring Master Muhammad Ali.