TAG Heuer Opens Silicon Valley Office in Pursuit of Smartwatch Success

After selling all 60,000 TAG Heuer Connected smartwatches it produced this year, TAG Heuer is continuing its push into wearables with a new office in Silicon Valley, reports Bloomberg. Led by the irrepressible Jean-Claude Biver, TAG Heuer has been the most enthusiastic amongst its Swiss peers in embracing the smartwatch. Introduced in November last year, […]

8 years ago

TAG Heuer Introduces Connected Smartwatch in 18k Rose Gold

Introduced late last year, the TAG Heuer Connected is the most successful, and arguably the only, smartwatch from a traditional watchmaker. Originally available with a titanium and plastic case, the TAG Heuer Connected now goes upmarket with a 18k rose gold (and plastic) case. All else about the watch remains the same, including the Android […]

8 years ago

Unanimous Predictions In The Sports Category Of The 2016 Grand Prix d’Horlogerie de Genève

Quill & Pad’s early 2016 Grand Prix d’Horlogerie de Genève predictions in which the team picks favorites and explains why. In contention this year are the Tudor Black Bay Dark, the Eberhard & Co. Scafograf 300, Montblanc’s TimeWalker ExoTourbillon Minute Chronograph Limited Edition, the TAG Heuer Heuer Monza Chronograph, Ressence’s Type 5b, and the Ulysse Nardin Grand Deck Marine Tourbillon.

8 years ago

In-Depth: Why the TAG Heuer CH80 (now named Heuer-03) comes back? (and a visit of the relaunched Chevenez Manufacture)

One week ago, we introduced to you (and far in advance) the first prototype of the TAG Heuer Autavia “Jochen Rindt” reedition, one of the first customer-designed watches made by the industry in a long time. Well, already a good news on its own, this watch was not the only point of interest here, as inside its case is ticking something we didn’t expect to see anymore from TAG Heuer, the Calibre Heuer-03 (ex. CH80, which was supposed to be a project killed before its birth). During the Heuer collectors summit, we had the chance to visit the Chevenez Manufacture (the one that was supposedly stopped…), to see the new movement, to understand the evolutions and finally to talk with the teams, including Jean-Claude Biver, just to bring the light on this complex but, in the end, happy situation.

8 years ago

F1 in Singapore: The watch related events that YOU can attend

The Singapore Grand Prix is on the agenda again! This coming weekend (September 16-18), the Formula 1 races will get your heart racing, and as usual, watch companies are big sponsors of the race, some with teams racing under their banner. Here is our selection of MUST ATTEND events. These are open to the public which YOU can attend to catch the…

8 years ago