Category: tag heuer

TAG Heuer Appoints Alec Monopoly As Art Provocateur – and J.C. Biver Tells Us Why It’s Good For TAG

A few days ago, right from the Miami Contemporary Art week, TAG Heuer and its CEO, Jean-Claude Biver (also President of the LVMH Watch Division), announced the appointment of American street-artist Alec Monopoly as Art Provocateur for the Avant-Garde brand. Well, as you may have seen already (it was all over social medial feeds), some reacted quite fiercely to this announcement, judging the collaboration rather irrelevant. However, we were there and we took the time to sit down with Mister Biver and Alec Monopoly, to understand what was behind this appointment. And we can tell you that first, it’s far from being a stupid idea, then it’s a real first in the industry and finally, it’s a great idea for an industry that faces a lack of creativity.

8 years ago

Interview: Jean-Claude Biver on How He Turned Around TAG Heuer

Jean-Claude Biver is a well known personality in watchmaking, the closest the industry has to a celebrity chief executive. A gentleman farmer who famously makes his own artisanal cheese, Mr Biver made a fortune reviving Blancpain and Hublot – Swiss business magazine Bilanz estimates his net worth at SFr175m – but he didn’t stop there. Since 2014 he has […]

8 years ago

GPHG 2016 – Ferdinand Berthoud wins the Aiguille d’Or (plus all the results by category)

Just like the media and entertainment industry, the watchmaking world also has its awards, in the name of the Grand Prix d’Horlogerie de Genève or GPHG 2016 – also known as the Watchmaking World’s Academy Awards. Last year, the Grand Prix was given to Robert Greubel and Stephen Forsey, with their Tourbillon 24 Secondes Inclined Vision, and a Jury Award for Watchmaking was given to Vacheron Constantin’s three master watchmakers who created what is the most complicated watch in the world, the 57260. This year, we have our own Xavier Markl attending the show and me, behind my keyboard, writing live so you can have the results as soon the ceremony finishes. And this year, the Ferdinand Berthoud Chronométrie Ferdinand Berthoud FB1 is awarded with the Grand Prix / “Aiguille d’Or”.

8 years ago

Hands-On – TAG Heuer Carrera Caliber 5 Ring Master Muhammad Ali

I hated every minute of training, but I said: Don’t quit. Suffer now and live the rest of your life as a champion. Could this be the silver-tongued boxing champion’s own version of “Don’t crack under pressure”? Muhammad Ali was not just one of the greatest heavyweight boxers of all time, he was also a vocal civil right activist with a legendary never-back-down attitude. Last month, at a charity boxing event hosted at Gleason’s Gym, Brooklyn’s legendary boxing club and Ali’s old stomping ground, TAG Heuer unveiled a collection of special edition steel watches to pay tribute to Muhammad Ali. Inspired by the brand’s 1950s Ring-Master watch – a stopwatch featuring interchangeable rings for timing different sports including boxing – we take a hands on look at the TAG Heuer Carrera Caliber 5 Ring Master Muhammad Ali.

8 years ago

TAG Heuer Opens Silicon Valley Office in Pursuit of Smartwatch Success

After selling all 60,000 TAG Heuer Connected smartwatches it produced this year, TAG Heuer is continuing its push into wearables with a new office in Silicon Valley, reports Bloomberg. Led by the irrepressible Jean-Claude Biver, TAG Heuer has been the most enthusiastic amongst its Swiss peers in embracing the smartwatch. Introduced in November last year, […]

8 years ago

TAG Heuer Introduces Connected Smartwatch in 18k Rose Gold

Introduced late last year, the TAG Heuer Connected is the most successful, and arguably the only, smartwatch from a traditional watchmaker. Originally available with a titanium and plastic case, the TAG Heuer Connected now goes upmarket with a 18k rose gold (and plastic) case. All else about the watch remains the same, including the Android […]

8 years ago