Back in 2011 the original Mikrograph in rose gold made its debut for US$50,000. It could measure 1/100th of a second, thanks to a clever movement with twin balance wheels, one running at 360,000 beats per hour, or 100 beats per second. Those were optimistic and heady days, the same year TAG Heuer introduced the US$120,000 […]
It is the time of the year again, when Singapore will hold its iconic Grand Prix under the stars at the Marina Bay Street Circuit. During last year’s edition of the night race, we did a similar Throwback Sundays article on watches with a racing theme. This year, we are looking at the bigger picture…
The Singapore Grand Prix is on the agenda again! This coming weekend (September 16-18), the Formula 1 races will get your heart racing, and as usual, watch companies are big sponsors of the race, some with teams racing under their banner. Here is our selection of MUST ATTEND events. These are open to the public which YOU can attend to catch the…
If you remember, earlier this year, in March 2016, TAG Heuer came with a superb idea: the opportunity for collectors to vote and to decide which vintage Heuer Autavia will be the inspiration for a modern reedition of this mythical watch. The audience chose one of the coolest editions, the Autavia 2446 Mark 3 “Jochen Rindt”. The result of the development was to be expected at Baselworld 2017… However, we had to take into account J.C Biver’s productivity and a certain event, the Heuer Collectors Summit (where we are today!) And guess what… the very first prototype of the TAG Heuer Autavia 2017 is already shown to the attendants of the Heuer Collectors Summit, and we get to show it to you.
If you remember, earlier this year, in March 2016, TAG Heuer came with a superb idea: the opportunity for collectors to vote and to decide which vintage Heuer Autavia will be the inspiration for a modern reedition of this mythical watch. The audience chose one of the coolest editions, the Autavia 2446 Mark 3 “Jochen Rindt”. The result of the development was to be expected at Baselworld 2017… However, we had to take into account J.C Biver’s productivity and a certain event, the Heuer Collectors Summit (where we are today!) And guess what… the very first prototype of the TAG Heuer Autavia 2017 is already shown to the attendants of the Heuer Collectors Summit, and we get to show it to you.
Built for the extreme, dive watches were born from an utilitarian purpose: diving is all about time and depth. Yet, their most important promise might very well be that strapping a rugged dive watch around your wrist, gets you ready for the next adventure or adrenaline fix. The perfect option if you want to test your ability “not to crack under pressure”. Celebrating the brand’s tagline, Aquaracer collection is complemented by new attractive colored models. Monochrome goes hands-on with the TAG Heuer Aquaracer 300m Black Titanium Sand’ and Blue.
Max Verstappen Yesterday, I met with Max Verstappen during the introduction of the TAG Heuer Formula One Max Verstappen Special Edition. Well, the official name of the watch is TAG Heuer Formula One Max Verstappen Youngest Grand Prix Winner Special Edition, but let’s shorten it a bit for my own sake. The cool thing about Max […]
Dutch citizens and their pride, all wrapped in orange… That’s something few can understand but I have to say, I do. Indeed, I am surrounded with Dutch guys, as two of our contributors are Dutch and even our dear founder Frank is. While the Netherlands aren’t known to be the greatest country for sports, they have one man to rely on, one man that is known to be the youngest Formula One Grand Prix winner of all time. To celebrate “Dutch Pride” and this great champion, TAG Heuer unveiled yesterday night in Amsterdam the new Max Verstappen Special Edition, a watch only available for his fans and co-citizens in the Netherlands.
You thought that TAG Heuer was only about to do normal watches, with a more entry-level objective – and we thought that too, especially after what we told you here. Well, it seems that it’s not going to be the case and that concept watches, even if rare, are still part of the new strategy implemented by Mister Biver. As a proof, TAG Heuer will launch a new limited and exclusive watch, to celebrate the 100th anniversary of the Mikrograph, the first stopwatch able to time events to the 1/100th of a second. Here is the highly desirable 2016 TAG Heuer Mikrograph 100th Anniversary, the TAG that goes vintage and fast, as still to the 1/100th of a second.
When I bought my Omega Speedmaster X-33 many moons ago, it was a shoe-in for the first watch to Mars – at the time it was the only watch qualified for missions to Mars. Jean-Claude Biver – the Lazarus of the watchmaking industry – has partnered up with China’s State Administration of Science, Technology and Industry for National Defense (CNSA) to put an end to that reign. The Red Planet for the Red Country… Seems natural! And TAG Heuer will be part of the show.