Category: tag heuer

If you remember, earlier this year, in March 2016, TAG Heuer came with a superb idea: the opportunity for collectors to vote and to decide which vintage Heuer Autavia will be the inspiration for a modern reedition of this mythical watch. The audience chose one of the coolest editions, the Autavia 2446 Mark 3 “Jochen Rindt”. The result of the development was to be expected at Baselworld 2017… However, we had to take into account J.C Biver’s productivity and a certain event, the Heuer Collectors Summit (where we are today!) And guess what… the very first prototype of the TAG Heuer Autavia 2017 is already shown to the attendants of the Heuer Collectors Summit, and we get to show it to you.

If you remember, earlier this year, in March 2016, TAG Heuer came with a superb idea: the opportunity for collectors to vote and to decide which vintage Heuer Autavia will be the inspiration for a modern reedition of this mythical watch. The audience chose one of the coolest editions, the Autavia 2446 Mark 3 “Jochen Rindt”. The result of the development was to be expected at Baselworld 2017… However, we had to take into account J.C Biver’s productivity and a certain event, the Heuer Collectors Summit (where we are today!) And guess what… the very first prototype of the TAG Heuer Autavia 2017 is already shown to the attendants of the Heuer Collectors Summit, and we get to show it to you.

Dutch citizens and their pride, all wrapped in orange… That’s something few can understand but I have to say, I do. Indeed, I am surrounded with Dutch guys, as two of our contributors are Dutch and even our dear founder Frank is. While the Netherlands aren’t known to be the greatest country for sports, they have one man to rely on, one man that is known to be the youngest Formula One Grand Prix winner of all time. To celebrate “Dutch Pride” and this great champion, TAG Heuer unveiled yesterday night in Amsterdam the new Max Verstappen Special Edition, a watch only available for his fans and co-citizens in the Netherlands.

You thought that TAG Heuer was only about to do normal watches, with a more entry-level objective – and we thought that too, especially after what we told you here. Well, it seems that it’s not going to be the case and that concept watches, even if rare, are still part of the new strategy implemented by Mister Biver. As a proof, TAG Heuer will launch a new limited and exclusive watch, to celebrate the 100th anniversary of the Mikrograph, the first stopwatch able to time events to the 1/100th of a second. Here is the highly desirable 2016 TAG Heuer Mikrograph 100th Anniversary, the TAG that goes vintage and fast, as still to the 1/100th of a second.