Value Proposition – Trifoglio Italia to launch its new Veloce model on Kickstarter
Things have really changed in the watch industry. When I was a boy, if you wanted a watch you went to a jewellery store and picked one out of the cabinet. If you were really particular, the dealer would let you look at his catalogue and you could order one and wait (and wait (and wait)). Now if you want a watch you can go to an online retailer and have it shipped to you the next day. What if you don’t want a watch that already exists? What if you want a watch that is either technically or stylistically cutting-edge? Thanks to Kickstarter, you not only get to see the newest and greatest watches, but you also get to take a hand in their very existence! Trifoglio Italia, the brainchild of Alessandro Baldieri and Jessie Yeo are launching their first series of watches on Kickstarter: The Veloce (speed in English).