Breguet CEO Lionel a Marca shares 3 key insights into the future of the Type XX
Breguet is not like other watch brands. I say this not to simply point out that their products are distinct within the market, but rather to define their guiding philosophy, which ultimately informs their products, that also sets them apart. Sure, other watch brands have celebrated namesakes. Few, if any, are more celebrated than Abraham-Louis … Continued
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When you think of Breguet watches, the first word that comes to mind is probably guilloché. The maison is widely celebrated for their engine-turned dials, truly decorated by hand in a world where many other brands have moved towards stamping them. But Breguet is by no means one-dimensional. Sure, the brand’s namesake makes you think … 
Watches and military history have an unbreakable bond. You only need to think back to the very beginnings of the wristwatch as a tool. During the Anglo-Burma War and First Boer War, soldiers began to strap pocket watch cases with primitive soldered lugs to their wrists, which opened the door for a new market. Fast-forward … 
Take a look at some of the most famous pilot’s watches of all time, and ask yourself what they’re missing. It won’t appear obvious at first, but once you’ve realised then it will seem like a glaring omission forever. The answer is of course the word “pilot” itself, which is entirely due to Zenith registering …