Unimatic is a Milan-based brand, founded in 2015. It has quickly built a reputation for contemporary tool watches that distil military and field watch DNA into bold, modern forms. The brand’s watches are offered in short production runs, with designs that are rooted in minimalism and focus on legibility, durability, and proportion. The recent Modello […]
Cars and watches are a very natural fit, and have been so since the dawn of the automobile almost 140 years ago. And with that very simple concept in mind, it’s no surprise that we continue to see a wide range of new car-themed watches. Taking inspiration from iconic cars from the past, or the […]
UNIMATIC and Massena LAB are old friends at this point, and we’ve covered no fewer than five watch collaborations since 2020. The latest Modello Quattro U4S‐T‐SPW sales are limited to Geneva Watch Days 2025, but those lucky enough to attend and get their hands on one are in for a treat. The watch celebrates NASA’s […]
Unimatic is a relatively young yet popular Milan-based independent watchmaker with a loyal following. Thanks to its minimalist, military-inspired dive watches, the brand has attracted international attention through its own collections and various collaborations, most notably with Massena Lab, where archival design cues met Unimatic’s modern, utilitarian aesthetic. These projects have cemented Unimatic’s reputation as […]
Moon exploration has been a source of inspiration for generations, back in the 1960s with the Apollo Program. Of course, things stopped in 1972, but mankind is once again on its way to step foot again on the Moon’s surface, as NASA is preparing the Artemis program. Intended to reestablish a human presence on the […]
In my opinion, microbrands are one of the best things to happen to an often conservative watch industry. The trend of enthusiasts leveraging the power of subcontracted production at a smaller scale has brought watch fans some truly original designs, as well as ones that recall vintage favourites that are out of reach to the … Continued
The post 5 of the best microbrands appeared first on Time and Tide Watches.
The post 5 of the best microbrands appeared first on Time and Tide Watches.
What makes a field watch a field watch? Basically, it’s a simple, rugged watch with military roots (google the “Dirty Dozen” watches), with a no-nonsense look that pairs with almost anything…sort of a Levi’s 501 of the watch world. The archetypical field watch has a black dial with Arabic numerals, highly visible hands (ideally luminous), … Continued
The post The 5 best field watches appeared first on Time and Tide Watches.
The post The 5 best field watches appeared first on Time and Tide Watches.
The connection between Massena LAB, the creative studio founded by William Massena, and Unimatic, the small boutique Italian watchmaker, is a long-lasting love story that has resulted in three specific models: the tropical-inspired Modello Uno, the French-inspired Marine model, and this Bund-Inspired watch. And the story continues today, marking the fourth collaboration for both parties and resulting in […]
Massena LAB, the timepiece creation studio created by industry veteran William Massena, is slowly making a name for itself with an ever-growing collection of special watches created with renowned or accessible watchmakers. Think about the bronze Habring² or the Jurassic-like MB&F clock. For its latest creation, Massena LAB joins forces again with UNIMATIC following up […]
Back in late 2018, William Massena simultaneously launched his own project named “Massena LAB” as well as the first watch resulting from this venture, the superb bronze Habring2 Erwin LAB01. Known as an avid watch collector (among many other things), Massena has a few connections in the watch industry (to say the least) and knows […]