VIDEO – Going Where No Camera Has Gone Before – Our Documentary About The Omega Master Chronometer Certification

The Omega Master Chronometer is about the pursuit of the best possible movement. Not the most complex movement, not the one with the most features, or the craziest complications. No. With the Master Chronometer, Omega wanted to create a standard movement that will perform to the same high level in every situation, in every environment, in every possible condition. Heat, cold, magnetic fields, shocks… Everything you can imagine has been tested, ensuring precision, reliability and efficiency, everyday and everywhere. Believe it or not, this is a really big deal, more significant even than any tourbillon. Not only has Omega spent years on research and development, it has also created an entirely new way to certify these watches. Today, we bring you where no camera has ever been before; inside the Omega Master Chronometer Certification facilities.

8 years ago

VIDEO: Girard-Perregaux 2017 collection – the biggest controversy at SIHH?

While the watches at SIHH change every year, one thing stays reassuringly the same, and that is the drama surrounding them. Sometimes it’s big, like the deregulation of the Swiss Franc. Sometimes it’s small, like a brand being a little too obsfucatory in a press release over the origins of a movement. This year everyone’s tongues seemed to be wagging about a) Moser’s cheesy take on the industry, and b) the Girard-Perregaux Laureato. Feel free to disagree with us, but we think the majority of noise around the Laureato –  specifically around its look and legitimacy – is well and truly blown out of proportion, as is so often the case with ‘controversies’ like these. But that’s just the tip of the GP iceberg in 2017, with lots to discuss around other models, too. Watch on!

The post VIDEO: Girard-Perregaux 2017 collection – the biggest controversy at SIHH? appeared first on Time and Tide Watches.

8 years ago

VIDEO: Ulysse Nardin 2017 collection overview and their impressive SIHH debut

Le Locle-based Ulysse Nardin made their debut showing at SIHH this year, and we have to say, they brought the heat. We’re used to brands showing us one or two major novelties, but it’s safe to say UN went far beyond that. From technical tourbillons and regatta timers through to stunning dress pieces, vintage reissues and haute horlogerie wonders, the scale and substance of Ulysse Nardin’s offering meant their booth had a real buzz. What does this mean for Australian watch fans? Well, expect to see and hear a whole lot more about UN in the coming months as the brand makes inroads into the local market.

The post VIDEO: Ulysse Nardin 2017 collection overview and their impressive SIHH debut appeared first on Time and Tide Watches.

8 years ago

EXCLUSIVE: Get excited, Longines to work with Time+Tide on year-long access-all-areas video project called The Longines Time Machine!

Dust off your fedora Indiana, we’re going into the archives… Longines is a brand whose history the Time+Tide team has delved into before – pretty much every time they release an often best-in-show heritage reissue –  and frankly, we haven’t been able to get enough. That’s because, while Longines has one of the most impressive archives of watches in existence, as well as countless accolades for timekeeping achievements, the brand has always kept relatively quiet about it. That all changed in January with the announcement of the ‘On This Day’ campaign over at longines.com – which was around the same time we became involved. How? Well, we’ll be choosing our ‘best of’ from each month of memories and wrapping them into short videos that tell the story. In Episode 1, we set the scene at Saint-Imier in 1832…

The post EXCLUSIVE: Get excited, Longines to work with Time+Tide on year-long access-all-areas video project called The Longines Time Machine! appeared first on Time and Tide Watches.

8 years ago

VIDEO: Baume & Mercier 2017 collection overview and their athletic new shape

Anyone who’s followed the SIHH 2017 releases will have noticed a few clear trends emerging – more entry level options, more yellow gold, that sort of thing. One trend that wasn’t as remarked upon in all the excitement of the fair was the way several brands made significant changes to their marketing and identity. Baume & Mercier is a case in point. Over the past few years they’ve invested time and effort into building their image as a brand with a long and proud heritage, and their product releases – particularly in the Clifton and Capeland collections – reflected this history. All that changed in Geneva, with the brand announcing a fresh, youthful face and a new name to go with it – the Clifton Club. Meanwhile, the runaway success that is the Shelby Cobra collaboration continues to evolve…

The post VIDEO: Baume & Mercier 2017 collection overview and their athletic new shape appeared first on Time and Tide Watches.

8 years ago

VIDEO: Baume & Mercier 2017 collection overview and their athletic new shape

Anyone who’s followed the SIHH 2017 releases will have noticed a few clear trends emerging – more entry level options, more yellow gold, that sort of thing. One trend that wasn’t as remarked upon in all the excitement of the fair was the way several brands made significant changes to their marketing and identity. Baume & Mercier is a case in point. Over the past few years they’ve invested time and effort into building their image as a brand with a long and proud heritage, and their product releases – particularly in the Clifton and Capeland collections – reflected this history. All that changed in Geneva, with the brand announcing a fresh, youthful face and a new name to go with it – the Clifton Club. Meanwhile, the runaway success that is the Shelby Cobra collaboration continues to evolve…

The post VIDEO: Baume & Mercier 2017 collection overview and their athletic new shape appeared first on Time and Tide Watches.

8 years ago

VIDEO: Want Omega’s CEO to give you a private tour of their biggest boutique, featuring Cindy Crawford? Of course you do

Omega’s Sydney flagship is their biggest boutique in the world, and it’s in a prominent position, at 20 Martin Place, right in the heart of town. When Chief Executive Raynald Aeschlimann travelled to Australia to officially open it earlier this month, he brought a friend of the brand who, a decade earlier, also opened the Castlereagh Street boutique, just around the corner. Yes, we’re talking about the incredible Cindy Crawford. Raynald extended Time+Tide a private invitation to come and explore the space with Cindy, where we learned that history is more alive than ever for Omega, thanks to the unveiling of the ‘Her Time’ exhibition, with a little help from Brand Heritage Manager, Petros Protopapas.

The post VIDEO: Want Omega’s CEO to give you a private tour of their biggest boutique, featuring Cindy Crawford? Of course you do appeared first on Time and Tide Watches.

8 years ago

VIDEO: The Bulgari boss brought $750k of watches into our office and for a day we had two bodyguards

‘Like a boss’ is a phrase we’re attempting to permanently retire at Time+Tide. It’s done. But there’s no other way to describe the way the CEO of Bulgari visited our offices. He did it breezily – the leadup was one or two emails, a request to book a place for lunch – but completely like the boss of an Italian luxury powerhouse that he is. In addition to his own presence, augmented always by perfect, perfect suiting, he brought some wonderfully complicated and impressive watches to showcase Bulgari’s latest gains in high horology. And, with the mechanical treasures came muscle, in the form of two 6-foot-something units. Oh, what a day. Starring the Daniel Roth L’Ammiraglio Del Tempo Minute Repeater, the Octo Finissimo Tourbillon and the Daniel Roth Carillon Tourbillon.

The post VIDEO: The Bulgari boss brought $750k of watches into our office and for a day we had two bodyguards appeared first on Time and Tide Watches.

8 years ago

VIDEO: Jaeger-LeCoultre 2017 collection overview (including the watch that knocked us both out)

Jaeger-LeCoultre did everything right at SIHH. Their collection surprised and delighted in equal measure with a little something for everyone, from high-end tourbillons to fresh takes on the feminine Rendez-Vous, and sexy new variants of old favourites (we’re looking at you, black and pink gold Master Compressor). But it was the trio of watches comprising the refreshed Master range that really stole the show. That’s not just thanks to their undeniably handsome looks, but also their smart pricing, and the fact JLC seems willing to listen to what consumers want, and offer an on-trend addition to their typically timeless fare. The only question left to answer is, which do you prefer: the Date, Chronograph or the Geographic?

The post VIDEO: Jaeger-LeCoultre 2017 collection overview (including the watch that knocked us both out) appeared first on Time and Tide Watches.

8 years ago

VIDEO: Cartier 2017 collection overview and the ‘perfect’ Drive

Between you and me, we were pretty happy with Cartier’s SIHH 2017 collection. And no, not just because the re-release of the Panthère gives us carte blanche to post this picture of Pierce Brosnan in his ’80s prime: No, it’s because we’re all big fans of the Drive, and the powers that be in Cartier’s product development team saw fit to bless us with two very handsome new versions – one with a moon phase, and an extra-flat version that is, in our not-so-humble opinion, stripped-back perfection. Our only problem with it? The lack of a steel version. Let’s just say our fingers are crossed for next year.

The post VIDEO: Cartier 2017 collection overview and the ‘perfect’ Drive appeared first on Time and Tide Watches.

8 years ago