How Jacob & Co made hysterical exuberance their stock in trade (before adding extra diamonds…)
Jacob & Co don’t really make watches. What they specialise in is wrist-bound manifestations of the American Dream. The brand’s watches tend to be buried alive in diamonds or tricked out in mind-boggling complications. Sometimes they combine both at the same time. You can’t describe them as mere status symbols. They’re more like flashing neon … Continued
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At this rate it seems like we’ll end up with more vintage reissues in the world than actual vintage watches, if that’s not already the case. We started out with homages and vintage-inspired watches, then moved towards the meticulous and accurate recreations, before the current era of watches that look old no matter what vibrant … 
When I first got into watches, the concept of power reserve was foreign to me. When it came to the mechanics of a watch, all I knew was that if left on my wrist, I didn’t have to worry about it stopping. Yet as time progressed and the world of watches consumed me, the amount … 
With the release of the titanium beast that is the Apple Watch Ultra, many have become interested in the idea of a tool watch. That rough and tumble piece that can get you through anything. However, much in the same way collectors love divers but rarely go diving, most tool watches will rarely touch their … 
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