Category: Watch Info

Discover “Passion for Watches”, the Benelux Watch Fair (Nov. 18th – Nov. 20th)

As watch journalists, we tend to focus on two main events during the year: the SIHH in January and Baselworld in March. Even if these two fairs are the main events of the year and if they are now opened to the public (partially), they remain mainly professional events, for retailers, photographs and, like us, journalists and bloggers. However, as a collector or passionate, you won’t see much. Smaller, yet highly interesting events exist around the world, and for those who live in Benelux or North of France, there is Passion for Watches, the Brussels’s based watch fair, which will have its 2016 edition from November 18th, 2016 to November 20th, 2016.

8 years ago

An open letter to the Swiss watch industry, in reaction to “Apple being second behind Rolex”

Dear Swiss watch industry, dear Swiss brands, dear CEOs of Swiss manufactures, I love you! Yes, I do love everything the Swiss watch industry represents, everything that is behind the idea of this secular artistry – the heritage, the traditions, the attention to details, this innovation spirit linked to a strong respect to history, the devoted people who work days and days on your watches… I’m not writing you this letter as the managing editor of a watch magazine but mainly as a passionate collector. For this reason, I do care about you. However, dear Swiss watch industry, you certainly heard yesterday that Apple is the second player of the watch industry, just behind Rolex. And that’s not a detail.

8 years ago

Introducing Classi, a connected strap that makes any watch feels smarter (but not looking like a Cupertino guy)

Here’s the dilemma: you love watches, mechanical watches, with a classical or vintage look. On the other hand, you also love connected items and the concept of a smart watch is something you dug into, especially since the introduction of the Apple Watch. However, you don’t like it. You think it’s not going to fulfill your needs of mechanical / vintage / luxury timepieces (and you’d be right). You don’t want to wear two watches either and the solution found by Sinn is… weird. Well, Maintool, a young French startup, might have a solution for you, with a discreet connected strap that can be used on any kind of watch. Here’s Classi.

8 years ago