Boxing clever: New report shows the market for fancy watch packaging is set to boom
“Full set: box and papers.” If you’re buying a pre-owned watch, the inclusion of these extras that came with the original purchase will usually mean you have to pay more. The box and papers are a sign of the watch’s legitimacy. So when you buy a watch (new or second-hand), you make an effort to … Continued
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Editor’s note: Making the case is a new column in which the author delivers a heartfelt argument on a watch-related theme. A tick-tock trial if you will. Today I tackle the importance of watch packaging. Does elaborate watch packaging really elevate the offering? Or is it a luxurious waste of time that will inevitably be thrown out? For a …