Today, luxury automobile maker Land Rover and Swiss watch maker Zenith officially announce a new relationship with the debut of the Zenith El Primero Range Rover Special Edition watch collection. One watch with two different strap options attempts to merge the worlds of both companies, and the result actually feels pretty good.
We see a lot of car-inspired watches, don’t we? What about watches inspired in part by motorcycles? Not as much. Well, the Azimuth SP-1 Crazy Rider watch offers a very literal interpretation of that design theme.
As former Chief Artistic Officer at Audemars Piguet, Octavio Garcia has about as much watch industry cred as most could hope for. So it is interesting that he has chosen to strike out on his own, leaving behind the comfortable heritage of the Swiss luxury establishment to follow his dream, start a new brand, and produce a democratically priced watch at under €1,000. The brand debuts with the Gorilla Fastback watch that is an exercise in automotive-inspired design and materials.
With the release of the Christopher Ward C9 DB4 ‘1 VEV’, we see a piece the brand claims “pays homage” to one of the most iconic and beloved designs in all of British motoring history, the Aston Martin DB4 GT Zagato. As true fans of the car’s history know, this is a tall order for any watch manufacturer to undertake. Does it achieve any of the legendary design status of the DB4? Let us take a look at what Christopher Ward cooked up for us to find out.
As part of their continued partnership with Shelby Cobra and in celebration of the 25th anniversary of McCall’s Annual Motorworks Revival, Baume & Mercier are releasing four limited edition “Legendary Driver” chronograph watches to honor four drivers who sat behind read more…
For Bonneville Speed Week, SevenFriday is launching a limited-edition watch decorated with details that recall some of the iconic parts of hot rod cars. The SevenFriday P3C/01 Hot Rod watch stands out in a crowded field of car- and racing-inspired watches due to a combination of good design and the fact that a SevenFriday watch is going to stand out from the crowd anyway.
Many vintage Rolexes that are considered extremely rare and valuable today were initially quite unpopular when they were first released. One particular Rolex Milgauss was so unwanted by its owner, that it was actually returned to the store from which it was purchased; today, that watch is worth a quarter of a million dollars. Here is its story.
Just announced, here is an opportunity to get a piece – literally – of Jaguar-cool and motorsports history for your wrist-wearing, time-telling pleasure. The limited-edition Christopher Ward C9 D-Type watch goes all out to celebrate the Jaguar D-Type cars that won the Le Mans race in 1955, 1956, and 1957.
Ball has recently been toying with an interesting retail strategy offering preorder discounts, and they are now back with the limited-edition Ball for BMW TMT Chronometer watch that includes a mechanical thermometer for almost 50% of its eventual retail price.
Car racing and watches: such a seemingly ever-young combination, tirelessly perpetuated by the countless automotive-inspired watches released year over year. Despite the highly saturated segment, there actually are very few watches that can pull off this racing vibe and remain wearable for the times when, you know, you are not driving your Porsche 550 Spyder on the twisty roads along the Côte d’Azur. The Chopard Mille Miglia 2016 XL Race Edition promises to be one of these few.